The RIM you are asking about should be the three letters on the back of the BlackBerry bb. This is the company that produces BlackBerry, called RIM

Introduction to the Canadian RIM company

The main product of Canadian RIM Company is the portable communication device Blackberry. RIM's corporate headquarters is in Waterloo, Ontario, Canada; it is also the main sponsor of RIM Park in the northeastern part of the city. The company was co-founded by current co-CEOs Mike Lazaridis and Jim Balsillie***. RIM develops its own software for its products using C++ and Java technologies. Likewise, RIM also sells embedded wireless communications components.

Canadian RIM Company Product Strategy

BlackBerry has the following characteristics: First, it has been dedicated to investing for 20 years. In 1998, BlackBerry was officially named (and applied for the BlackBerry trademark in China). In mid-1999, RIM began to provide BlackBerry Enterprise Server as a wireless gateway for corporate email, making a large number of business people fall in love with the concept of Push email. In June 2000, RIM no longer rented operator services to sell equipment, but asked operators to sell BlackBerry. Therefore, thousands of operator sales staff became the sales force of BlackBerry. This move was very successful: equipment The number quickly increased from 360,000 units in 2002 to 2.3 million units in 2004. In November 2002, due to the success of BlackBerry, Nokia began to obtain its technology authorization, integrate the BlackBerry mail receiver into its mobile phones, and provide it as a software function. Since then, its market development has begun to develop rapidly. Secondly, the experience of using this product is excellent. Business people are very busy at work. It is really surprising to me that I can find the information I am looking for after scrolling through numerous emails. Therefore, it is indeed an extraordinary effort to make business people find a solution easy to use. Thanks to the core competitiveness that RIM has accumulated over the years. Now among Fortune 500 companies, BlackBerry has become synonymous with wireless email. Finally, RIM is open-minded and understands the secrets of how to thrive in this big fish eat small fish environment. That is to persist in our core business, cooperate with the industry in an eclectic way, so that the entire wireless email market can grow as much as possible, and use our first-mover advantage to become the absolute leader in the small industry. In November 2002, BlackBerry's licensing action surprised many observers, thinking that such an action would hinder the growth of its devices. However, it turned out that RIM changed its business model in a timely manner, from selling devices to selling "wireless email middleware". software platform”, we are closer to success. In RIM's own words, it is "enable the market, drive it forward". Technically, BlackBerry is a mobile email system that uses a two-way paging mode and is compatible with existing wireless data links. It appeared in 1998. RIM's brand strategy consultant thought that the small standard English black keyboard squeezed together in the wireless email receiver looked like the seeds on the surface of a strawberry, so it got such an interesting name. . The "Blackberry" mobile email device is based on two-way paging technology. The device is combined with RIM's server, relies on specific server software and terminals, and is compatible with existing wireless data links, realizing the dream of sending and receiving emails anytime, anywhere throughout North America. This device doesn't dazzle with fancy pictures or color screens, and it doesn't even have a sound generator. After the "911" incident, there was a craze for owning a Blackberry terminal in the United States because Blackberry delivered timely information about the disaster scene. Today, more than four million users are using it, and quite a few mobile terminals have begun to integrate this function. BlackBerry is a very popular software for wirelessly sending and receiving emails in the United States and Canada. It combines software clients with mobile phones, PDAs and other communication terminals. Users can securely access emails and corporate data through their wireless devices. , Web and make intra-enterprise voice calls.

In order to meet the practical application needs of high-end business users, BlackBerry's provider, the Canadian Research in Motion (RIM) company, and its various terminal manufacturers, mostly design products equipped with BlackBerry technology into full-featured personal digital assistants. In addition to powerful mobile email services, general BlackBerry terminal products have multiple functions such as mobile phones, wireless Internet access and PDAs, and have become the new favorite of high-end business people. Recently, a new touch-screen mobile phone, the world's first, was released, codenamed Storm