How to name the Underwater World Turbulent Aquatic Products Company:

1. Cater to the auspicious naming method

Use auspicious words that the public likes in the name of the company , to cater to customers' happiness-seeking psychology and to attract business. The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is because businessmen in the old days liked to seek good luck and paid attention to oral gloss, such as the time-honored Yuesheng Zhai. Founded in 1775, the name of the store is "Yue Sheng Zhai", which means "prosperity every month"; the first brewery founded by Chinese people, Beijing's Shuang He Sheng Five Star Brewery, was mainly funded by Shandong natives Zhang Ge and Hao Sheng. The founder named it "Shuanghesheng", which means "both parties jointly run it and have abundant financial resources". 2. Logo Naming Method

The logo naming method is mainly to use physical objects as symbols to highlight the distinctive features of the company. Now it has developed into a part of cis (corporate identification system) internationally. , the famous Black Monkey Hat Shop uses a wooden black monkey as its store door to show its historical tradition and distinguish it from other hat shops.

3. "Elegant and popular" naming method

Spoken sayings are more colloquial to the people, and the names of companies named using common sayings can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy. The homophonic naming method of Faya is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also name commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.

Using this method of naming seems to be a coincidence, but it actually has ulterior motives and makes people read it interestingly. For example, a Shanghai boss Yu Pinghan named his store "Yu Liangliang Pharmacy", which is phonetically just right. It is homophonic with "conscience", which makes the public feel that the boss is sincere in doing business and does not make unintentional money.

4. Bragging in naming methods

Using bragging in naming is mainly to realistically reflect the advantages of the company's reputation, product quality, etc. Confidence, putting pressure on opponents and giving the public a sense of trust. For example, the meaning of Shanghai Jincheng Crafts Club is that it is like Jincheng Tangchi in the competition and is indestructible.

5. Brand naming method

Brand naming generally means that after a company creates a famous brand product, it then uses its own brand name as the company name, such as the former Shanghai Lvbao Gold Pen Factory and Shanghai Phoenix Bicycle Company both named their companies after their respective brand products "Lvbao Gold Pen" and "Phoenix".

6. Looking for foreign naming methods

When naming companies and brands, more and more customers want to compare Chinese and English. Reform and opening up has opened the door for China to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated. Chinese people are willing to accept foreign things, including names, and they also need foreign public to accept our products. Therefore, a general trend of foreign names has emerged, using Naming your company with a foreign name (translated) is also a good way.

7. "Messing with flowers"

In trademarks, trademarks, and company names, you can learn from some familiar flowers and plants to name them very gimmickly; there are many successful examples. Snow lotus cigarettes, bauhinia paint; peony embroidery; Magnolia Hotel; Daphne (Qiu Gui's English name).

8. Name combination method

Easily understood by all parties, such as: Li Ning sporting goods, Zhang Xiaoquan scissors; McDonald's fast food; Jordan sneakers.

9. Special word naming method

There are two types of special words: one is the customary word used in certain industries, and the other is certain industries formed in the long-term historical development. My favorite word. The word "tang" is used in Chinese pharmacies, such as Tongrentang, Cai Tongdetang, etc.; the word "fang" is used in western pharmacies, such as Huamei Pharmacy, Guanxin Pharmacy, etc.; the word "she" is used in western restaurants, such as Huamei Western Restaurant and Deda Western Restaurant. wait.