With the emergence of online purchasing platforms such as Taobao and JD.com, the word "e-commerce" (referred to as "e-commerce") also appears frequently in our lives. So what kind of trademark does the e-commerce trademark used in the e-commerce industry belong to?

In fact, e-commerce is a constantly evolving concept. In the narrow sense, e-commerce refers to the electronicization of trade activities at all stages of the entire trade process. , refers to electronic transactions based on the Internet. In a broad sense, e-commerce refers to the use of the Internet to realize the electronicization of business processes in all business activities, and refers to the use of various electronic tools by enterprises to engage in business activities.

To find the trademark category that truly belongs to e-commerce, which category the e-commerce trademark belongs to mainly depends on whether the main business of the company matches the content of the various trademarks. Generally speaking, the most common e-commerce is a variety of business activities based on computer networks, including the sum of the behaviors of providers of goods and services, advertisers, consumers, intermediaries and other relevant parties.

E-commerce trademark registration classification involves the following detailed categories:

9 categories (computers, computer programs (downloadable software), computer peripherals, electronic dictionaries, mobile phones, data Processing equipment, optical data media, electronic publications (downloadable), electronic anti-theft devices, wires)

Class 35 (advertising, business management and organizational consulting, organization of commercial or advertising exhibitions, auctions, compilation of information Computer databases, online advertising on data communication networks, professional consulting on trade business, import and export agency, marketing for others, personnel management consulting)

Category 38 (television broadcasting, information transmission, computer-aided information and Image transmission, email, remote conferencing services, providing global computer network user access services (service providers), providing telecommunications connection services with global computer networks, providing Internet chat rooms, providing database access services,)

Class 39 (Transportation, transportation booking, gift packaging, ship brokerage, rail transportation, parking services, warehouse storage, physical storage of electronic data or document carriers, express delivery (letters or merchandise), travel arrangements)

< Category p>41 (Training, arranging and organizing meetings, publication of online electronic books and magazines, provision of online electronic publications (non-downloadable), digital imaging services, club services (entertainment or education), provision (on a computer network) Online games, fitness clubs, translation, book publishing)

Category 42 (engineering, quality system certification, material testing, development of construction projects, computer software design, conversion of tangible data and documents into electronic media, Create and maintain websites for others, data conversion of computer programs and data (non-tangible conversion), provide Internet search engines, computers)

It is worth noting that the essence of e-commerce is Internet-based retail , wholesale and other commodity sales companies, in addition to Internet, commodity packaging, transportation and electronics-related trademarks such as Classes 9, 38, and 42, there is also a class of trademarks that all e-commerce companies cannot ignore, and that is Class 35.

Category 35 is a major category that all e-commerce and e-sales platforms must register. Otherwise, there will be a risk of infringement or infringement, which will bring unnecessary economic losses and negative brand impact.