The White Rabbit, as the first impression of toffee for the 1980s generation in our country, is deeply rooted in the hearts of the people. Food and fashion are a cycle. With the popularity of "national trendy brands", the white rabbit that we cherished when we were young began to appear on the packaging of "perfume" and "milk tea", as if it had never gone far.

Have you eaten the white rabbit today?

The nostalgia ends here, what I share today is also a "white rabbit", and it comes from the Song Dynasty. Like the toffee white rabbit, it is also the trademark image of a brand. The difference is that it should be the earliest known advertisement in my country so far.

The most creative advertisement in the Song Dynasty, Jinan Liujia Needle Shop

Copperplate?White Rabbit?

Image endorsement?White Rabbit?Belongs to a company called Jinan Liujia Kung Fu Needle Shop's shop. The reason why we see that the text and the image of "Jade Rabbit Pounding Medicine" are opposite is because what was found was an advertising copper plate. This advertisement is also the earliest "printed" advertisement found in my country, three years earlier than Western print advertisements. century.

As the earliest advertisement discovered in my country so far, I have to admit that the layout design and copywriting of the White Rabbit advertisement are rich in pictures and texts, and are no worse than today's advertisements.

The advertisement is divided into three parts. The most conspicuous position above the copper plate is the name of the shop? Jinan Liujia Kungfu Needle Shop?; the middle mark is "White Rabbit Pounding Medicine", and the two sides of the white rabbit image describe the shop? Recognize the white rabbit in front of the door as a symbol, which vividly describes the "white rabbit" or similar logo in front of the Liu family's acupuncture shop; the bottom part explains the quality and sales method of the goods sold by the Liu family's acupuncture shop, and "purchases high-quality goods". Steel bars, made of fine needles, can be eaten in the house, resold to make people happy, don't worry, please remember.

Shops full of fake advertisements

If this advertisement were changed to simplified Chinese and Mandarin versions, I believe many people would mistake this for the current advertisement, because it has It has all the elements of current print advertising, including trademarks, endorsement images, product descriptions, store information and sales methods.

Because it is copperplate printing, we can speculate that one of the marketing methods of "Jinan Liujia Acupuncture Shop" should be to "distribute flyers" or use it as wrapping paper to package "Kung Fu Acupuncture".

On the Qixi Festival, women pray for their ingenuity and can thread needles into the moon

In the Song Dynasty, the majority of people who used needles were women. Compared with other images, the Jade Rabbit pounded medicine. ?Easier to remember. I wonder if there is another meaning in choosing the rabbit that "makes medicine". The Jade Rabbit makes medicine and has been doing this for many years. The product must be more focused and durable! So this advertisement can really be selected as the most "creative" advertisement in the Song Dynasty. Cailou Huanmen?, Pharmacy Manuals?, advertising? Song Dynasty? Very professional

A painting of "Along the River During the Qingming Festival" by Zhang Zeduan depicts the prosperity of Bianjing, the capital of the Northern Song Dynasty, and the people of all walks of life. life scenes. In the picture, we can easily see that there are many shops on the streets of Bianjing and it is extremely lively. There has been a pretense of soliciting business at the door of the snack shop, and there will also be a boy soliciting customers at the door.