Intellectual property and trademark infringement Liu Junchen, deputy director of the State Administration for Industry and Commerce, once pointed out that under the new economic normal, trademarks and brands have a more active role in promoting innovation-driven development and economic transformation and upgrading. Trademarks and brands are important in promoting economic transformation and development. The first moves and boosters?.

At the ongoing Federation of Industry and Commerce panel discussion of the Two Sessions, Fu Jun, a member of the National Committee of the Chinese People's Political Consultative Conference and chairman and president of the New Hualian Group's Board of Directors, did not hesitate to raise his hand to explain that China urgently needs to revitalize national brands. Show off? He took out his watch and said something that made him sad, "How many valuable brands are there in China?" Some said a hundred, some said ten, and some even said there was none. ?These words fully illustrate that our country needs to strengthen the construction of trademarks and brands at this stage, and Chinese brands must be revitalized.

However, according to the author’s many years of experience in trademark registration, the trademarks reported by various companies are either too simple with two or three Chinese characters, or the exact opposite, extremely complex graphics plus Chinese characters, simple Even if the registration is successful with insignificant text and overly complex graphics, it will not be easy for consumers to get familiar with the company or its products, and it will not play a key role in the development of the company itself. This is an obvious waste of the company and the country. trademark resources.

For enterprises, the purpose of registering a trademark is not only to help the enterprise distinguish the source of goods, but also to pave the way for the enterprise to build its own exclusive brand. Brand is not only consumers' comprehensive evaluation and recognition of a company, its product quality, after-sales service, etc., but also a kind of trust that consumers have in the company.

At this stage, our country has been encouraging the establishment and development of small and medium-sized enterprises. However, for many small and medium-sized enterprises, their awareness of trademarks or intellectual property rights is still very weak. These enterprises basically If you use your own company name as the logo for your products, but do not know how to register it as a trademark, by the time you realize the importance of this aspect, the logo you use may have been registered by others.

According to the author’s many years of business understanding, companies do not want to register trademarks, or their registrations are shelved after the registration is rejected. Most of the reasons are that companies feel that this is a waste of money, and most companies do not have brands. Consciousness, only blindly produce products, thinking that as long as they can make money, many companies may be investigated and punished by the local industrial and commercial department because of the logo of their products or because they are similar to a successfully registered trademark, and finally disappear. .

If an enterprise wants to develop its own brand, it must first have its own trademark, and invest in all aspects of its own trademark, such as advertising and brand promotion, to make it a well-known trademark. Further build it into a famous trademark, or even a well-known trademark, so that the company can form its own exclusive brand.

As an intellectual property person, the author warns enterprises: To enhance intellectual property awareness, start with registering and protecting trademarks. To do anything, you need capital. If you want to develop, you need to invest. Only with dedication can you succeed. If you have something to gain, don’t lose the big for the sake of small things.