The trademark is the mythical snake demon Medusa, which represents fatal attraction. Versace's logo design uses symbolic techniques, using the shape of the mythical snake demon Medusa as a spiritual symbol, and drawing on the magnificent cultures of ancient Greece, Egypt, India, etc.

Logo background:

Medusa (Greek: Μ?δουσα, English: Medusa), also translated as Medusa, Medusa, is a snake in ancient Greek mythology The Banshee, one of the three Gorgon sisters, lives on the other side of Oceanus, where it meets the Land of Night. His father was Phorcys, the son of Gaia on the earth and Pontus on the sea, and his mother was Ceto, the daughter of the former two and Phorcys's sister. Extended information

Brand creation:

Gianni Versace’s works use the “Medusa” from Greek mythology as a spiritual symbol. The bright colors are inspired by ancient civilizations such as Greece, Egypt, and India.

In the most glorious years of Gianni Versace’s lifetime, he was once the world’s most valuable clothing company, and Princess Diana was its most loyal supporter. After the passing of the master, even his direct competitor Versace was Lentino and Armani also came to his funeral. He was indeed the designer sent by God to the world, but it was a pity that everything was frozen in time.

In 1972, at the age of 25, Gianni Versace moved to Milan. He designed the first ready-to-wear series for Callaghan Company, Genny Company, and Complice Company.

Baidu Encyclopedia-Versace