The name of the store was changed to Xuncha due to trademark registration issues.

The trademark of Zhen Milk Club has already been registered by others. Tan Zhiwen had to give up the name he had been operating for many years and changed its name to "Xuncha".

In 2006, Taiwanese Tan Zhiwen opened his first store on Guanqian Street in Suzhou, named Zhennii Club. It once achieved an average daily sales of 3,000 cups. As of August this year, the number of stores across the country exceeded 500 homes.