What is the significance of Tsingtao Beer logo design?

The Tsingtao Beer logo design focuses on highlighting the English name, achieving the unification of domestic and international brand images. The trestle LOGO in the logo, together with specially designed Chinese and English fonts and auxiliary patterns, reflect the high-quality and reliable image characteristics of the Tsingtao Beer brand, making the overall image international and friendly.

The Tsingtao Beer LOGO uses the shades of red and blue, the light and shadow of the trestle side and the font to enhance the three-dimensional and vivid effect.

The blue sphere represents the earth and symbolizes Tsingtao Beer’s strategic goal of internationalization. Clear water waves surround the earth, and a rose-red ring embedded with golden wheat ears surrounds the earth, symbolizing Tsingtao Beer's global procurement of high-quality raw materials and its commitment to quality and value for global consumers.

The gold and rose red colors used in the Tsingtao Beer logo highlight the noble and excellent quality of Tsingtao Beer.

Green is the standard color of Tsingtao Beer brand. It is mainly used for background and other auxiliary designs, helping to establish a healthy, environmentally friendly and positive brand image.

Graduation thesis beer process design 80 points

Beer production process

Beer production process can be divided into four processes: malting, saccharification, fermentation and packaging. . Modern breweries generally no longer have malt workshops, so the malting part will gradually be separated from the beer production process. )

A typical beer production process flow chart is as follows (excluding the malting part):

Note: This figure comes from "Beer Industry" published by Guan Dunyi, editor-in-chief of China Light Industry Press Manual" book.

The equipment represented by the code in the picture is:

1. Raw material storage bin 2. Malt screening machine 3. Elevator 4. Malt grinder 5. Saccharification kettle 6. Rice screening Machine 7, rice grinder 8, gelatinization pot 9, filter tank 10, wheat grain conveyor 11, wheat grain storage tank 12, boiling pot/gyration tank 13, external heater 14, hop addition tank 15, wort cooler 16 , air filter 17, yeast culture and addition tank 18, fermentation tank 19, beer stabilizer addition tank 20, buffer tank 21, diatomite addition tank 22, diatomite filter 23, beer essence filter 24, sake tank 25. Bottle washing machine 26. Filling machine 27. Sterilizer 28. Labeling machine 29. Cartoning machine

(1) Malting process

Barley must be processed through the germination process. The contained insoluble starch is converted into soluble sugars used in the brewing process. Barley is stored for 2-3 months after harvesting before entering the malt workshop to start making malt.

In order to obtain clean and consistent high-quality malt, before malting, the barley needs to be air-selected or screened to remove impurities, a permanent magnet cylinder to remove iron, a specific gravity stone remover to remove stones, and a concentrating machine to classify.

The main process of malting is: the barley enters the immersion tank to be washed and absorbs water, then enters the germination box to germinate and become green malt. The green malt enters the drying tower/furnace for drying, and the roots are removed by a root remover to make finished malt. It takes about 10 days to go from barley to malt.

The main production equipment of the wheat harvesting process is: screen (air) separator, classifier, permanent magnet cylinder, stone removal machine and other impurity removal and classification equipment; wheat soaking tank, germination box/turning machine , air conditioners, drying towers (furnaces), root removers and other malting equipment; bucket elevators, spiral/scraper/belt conveyors, dust collectors/fans, silos and other transportation and storage equipment.

(2) Saccharification process

Raw materials such as malt and rice are transported from the feeding port or silo to the top of the saccharification building through bucket elevators, screw conveyors, etc., after stone removal, After iron removal, quantification, and crushing, it enters the gelatinization pot and saccharification pot and is saccharified and decomposed into a mash liquid. It is filtered through a filter tank/filter press, and then hops are added and boiled to remove heat and coagulum, and then cooled and separated

Malt Before being sent to the brewing workshop, it is sent to the crushing tower. Here, the malt is lightly pressed and crushed to produce brewing malt. Gelatinization process The crushed malt/grain is mixed with water in a gelatinization pot.

The gelatinization pot is a huge rotating metal container equipped with hot water and steam inlets, stirring devices such as stirring rods, stirring paddles or propellers, and a large number of temperature and control devices. In the gelatinization pot, malt and water are heated and boiled. This is the natural acid that converts insoluble starch and protein into soluble malt extract, called "wort". The wort is then sent to a filtering vessel called a separator. The wort is removed from the hulls in a lauter and hops and sugar are added before being pumped into the boiler. Boiling: In a boiling pot, the mixture is boiled to absorb hop flavors, as well as to ferment and sterilize. After boiling, the hopped wort is pumped into a whirlpool to remove unwanted hop residue and insoluble proteins.

Gelatinization pot: First put part of the malt, rice, corn and starch and other auxiliary materials into the gelatinization pot and boil it.

Mashing tank: Add appropriate warm water to the remaining malt, and add the auxiliary materials boiled in the gelatinization pot. At this point, the starch in the liquid will be converted into maltose.

Wort filter tank: After filtering the raw pulp in the saccharification tank, transparent wort (syrup) is obtained.

Boiling pot: Add hops to the wort and boil it to release the unique aroma and bitterness of beer.

(3) Fermentation process

Fermentation tank maturation tank: Add beer yeast to the cooled wort to ferment it. The sugar in the wort is decomposed into alcohol and carbon dioxide. After about a week, it can be generated...

Beer survey plan design

Direct delivery of wine special issue planning plan

Foreword: As the New Year approaches, various wine marketing activities have begun to take shape. In order to promote the better development of the direct delivery magazine, we are preparing to hold a special issue on wine to achieve the expected goals.

Market analysis: (1) Current alcohol marketing forms, status, and relevant information on beer, liquor, and red wine.

(2) Analysis of current Lanzhou marketing and consulting magazines

Target audience positioning: Position this direct special issue on wine merchants, but in terms of communication, it can make the audience more accessible. Broader, as will be explained below.

Direct delivery goal: Through the planning of this wine special issue, we will enhance the brand content of direct delivery and make it a leading position in the market segment.

Product analysis: (1) Opportunities and threats: The external environment is suitable for the development of this type of consulting magazine, but the early development ideas of direct delivery have reduced its reputation.

(2) Advantages and Disadvantages: As an express magazine, Direct Delivery is fast and convenient, has good timeliness, and is free of charge. Direct Delivery also has the credibility, pertinence, and knowledge of a magazine. sexual characteristics. However, direct delivery currently does not have a brand advantage and still lacks authority and appeal.

Suggestions for product thinking innovation: (1) Magazine combination: direct delivery should have its own CI image manual to promote its own business philosophy, etc. The CI image manual should be combined with direct delivery during delivery. This gives people a brand psychology, enhances its image value, and greatly improves its credibility.

(2) The magazine cover externalizes the brand: In this wine special issue, the cover has only one word "wine". The word "wine" uses free calligraphy, giving people an elegant feeling, and the background uses heaven and earth. The scenery gives people the feeling of seeing the universe while drunk, attracting the attention of both the wine public and the wine merchants.

(3) In terms of magazine content: Direct delivery is not an ordinary advertisement, but appears in the form of potential advertising, with soft appeals and articles promoting the culture, connotation and sensitivity of wine. And at the end of the wine article, an interesting little showcase is opened, such as introducing the origin of the wine, magical stories, legends, etc. Attach a consumer survey form to the direct delivery magazine to show consumers' recognition of direct delivery and make wine merchants more convinced. This is of course based on the fact that the investigation effect is relatively good.

(4) Brand focus, touching marketing: It is necessary to conceptualize the direct brand and diversify its value. Emphasizing its resource dedication with the slogan "What's Mine is Yours", serving customers wholeheartedly, shortening the distance with customers, and laying the foundation for the future development of the direct delivery brand.

Marketing suggestions: (1) As the New Year approaches, direct-delivery magazines can discuss with restaurants to divide the magazine into columns for wedding wine, birthday wine, party wine, etc., and combine them with interesting small windows in the front to concentrate efforts. , strengthen the offensive.

(2) Jointly develop gift boxes with restaurants. Direct delivery has its name on it, appearing as a "direct delivery partner". Mutual use of resources can also be held with restaurants to hold "wine tasting and wine discussion" activities. Manufacturers should present their flagship products, and direct delivery should help manufacturers attract reports from newspapers, magazines, TV, etc., and improve the image value of direct delivery.

(3) Uniqueness of the channel: Direct delivery cooperates with the post office, taking advantage of the post office's brand advantages and sound network advantages, to be responsible for distribution through some channels, and to deliver magazines to shops, bars, restaurants, etc. for people to observe. , to help restaurants spread the word and increase their popularity. This can also better attract the attention of wine merchants.

(4) Utilization of other resources: advertisers’ letters, agency postcards, outdoor billboards, business letters, etc. For direct delivery, you need to work cleverly with the wine merchant to include a postcard or lottery card in the magazine (fill in and send it back as a free gift); you can also attach a fare reimbursement form. As long as you use the reimbursement form to purchase at a retail outlet, you can be reimbursed up to the limit. Taxi fare. If you use telephone consultation, the phone fee can also be reimbursed, and small gifts (postcards or commemorative stamps) can be sent. Taking advantage of DM's independence and flexibility, it has unique functions in supporting staff promotion activities, and in invitations to auctions and exhibition activities

Cost budget: magazine costs, marketing costs, etc.

Cases

Find more than 5 beer LOGOs and their origins and meanings for 20 points

Tsingtao Beer

Trademark meaning: Tsingtao Beer’s new VI is developed on the basis of the original logo, and uses subversive creativity to retain the main elements of wheat ears, ancient pavilions and water waves, and strengthen the three-dimensional effect. , to enhance its visual impact and dynamics, the new shape emphasizes the streamlined shape of the two roofs of the ancient pavilion, and the flowing water part is shortened, so that the wheat ears perfectly surround the ancient pavilion and the flowing water scenery. The three-dimensional and vivid effect is enhanced through the shades of red and blue, the light and shadow beside the trestle and the fonts. The blue sphere represents the earth and symbolizes Tsingtao Beer's strategic goal of internationalization; the clear water waves surround the earth, and the rose-red ring with golden wheat ears surrounds the earth, symbolizing Tsingtao Beer's comprehensive procurement of high-quality raw materials and its commitment to global consumers. , value commitment. The streamlined shape on the top of the Huilan Pavilion on the trestle makes the lines simple and clear, in line with the current consumer aesthetic tendency to pursue simplicity and clarity.

Beer process

The formalized production of beer in my country originated at the end of the 19th century. In the 1950s and 1960s, with the country's economic recovery and the improvement of people's lives, the Communist Party of China invested in the construction of a number of breweries, which enabled my country's beer production industry to begin to take shape. By the 1980s, my country's economy had grown rapidly, and its beer industry had also achieved unprecedented development, and it quickly became a big beer country.

In the early days of beer production, the equipment was backward and the monitoring process was mostly manual. Coupled with the long-term nature of beer production, the amount of manual tasks was too large and quality problems were prone to occur. Although some control equipment began to be used in the later period, most of them had simple control processes and poor visibility. The production process data could not be effectively saved and analyzed, and the control accuracy and flexibility were also poor. With the rapid popularization of computers in recent years and the increasing maturity of monitoring and configuration software technology, people have begun to use configuration software to automatically control the beer production process, which avoids human errors, has sufficient flexibility, and improves the accuracy of the control process. A big improvement. The effective preservation of historical data of the production process also provides a good original data reference for manufacturers to analyze the control process, improve the control curve, and further improve product quality. 1. Beer process

The beer production process is mainly divided into four parts: malting, saccharification, fermentation and canning.

With the cooperation of computers and testing equipment, and with the help of the monitoring configuration software platform, different control schemes can be selected according to different needs to achieve precise adjustment of parameters such as temperature and pressure in the production process to ensure production process requirements.

The development of the beer industry over the past few decades has been a process of continuous evolution from industrialization to automation. The future of the beer industry should be similar to other process industries, gradually transitioning towards the integration of management and control, so that production data can be better integrated into business decision-making channels, the production control model will become more reasonable, and the degree of intelligence will be further improved.

Malt is made from barley. Barley is a hard grain that matures much faster than other grains. It is precisely because barley is used to make malt faster than wheat, rye, and oats that it is chosen as the main raw material for brewing. Wheat without hulls is difficult to malt and is unsuitable for brewing. Barley must undergo a malting process to convert the insoluble starch contained in it into soluble sugars used in the brewing process. In addition to regular malt, crystallized malt or roasted malt can also be used as an ingredient in various brewing types. Crystallized malt is malt that has been steamed, simmered slowly and then dried. It has a darker color and a coffee-like taste. The roasted malt is dried and roasted in a high-heat rotary drum, which makes the beer have a burnt flavor and darken the color. Depending on the place of origin, the quality of malt will vary greatly. Generally speaking, there are three major beer wheat producing areas in the world, Australia, North America and Europe. Among them, Australian beer malt is the most favored by beer brewing experts because of its emphasis on nature, sufficient light, no pollution and pure variety, so it is also known as golden malt.

Hops are plants that belong to the nettle or cannabis family. Peanuts have cone-forming structures. It is these cones that inject bitterness and sweetness into beer, making it more refreshing and delicious, and aiding digestion. Types of hops: Cones: Cones are collected in early autumn and need to be quickly dried and then put into barrels and sold to brewers. Pellets: The crushed cones are crushed in a special mold and then placed on a tray. The pallets are placed in a vacuum or nitrogen-filled environment to reduce the possibility of oxidation. The shape of the pellets is suitable for adding to containers. Extract: Hop cone extract is now widely used in all beer varieties, and different extraction methods will produce very different flavors. The extract should be added at the last stage of the process, which is more conducive to controlling the final bitterness. Special extraction fluids are used to prevent the light reaction from occurring, allowing beer to be produced in transparent containers. Different brands use different high-quality hops. Yeast is a microorganism of the fungus type. In the beer brewing process, yeast is the magician. It ferments the sugars in malt and rice into beer, producing alcohol, carbon dioxide and other trace fermentation products. These trace amounts but a wide variety of fermentation products, together with other flavor substances directly coming from malt and hops, constitute the attractive and unique sensory characteristics of the finished beer. There are two main types of brewer's yeast: "top yeast" and "bottom yeast". When viewed with a microscope, the top yeast has a slightly more oval shape than the bottom yeast. The name "top yeast" comes from the fact that during the fermentation process, the yeast rises to the surface of the beer and can...

What are the activities related to beer?

party

What designs can be made with beer bottle caps?

There are many, necklaces, art bonsai, bracelets, rings. If you do your homework, I think you can make a beautiful painting

Why do the two ends of the beer can have to be Made into a concave design?

Mainly to ensure the safety of storage. Since beer expands when heated, it is prone to bursting and can actually harm the human body. Therefore, the concave shape of the beer can at both ends leaves enough space for the beer to expand when heated, and also ensures personal safety. The problem of beer bottles often exploding and injuring people is an example.

How to design and decorate a German beer store

There are no beer stores in Germany, but there are wine stores

Since there are not, you can design whatever you want!

Who has a design for a brewery with an annual output of 5,000 tons? (Thesis and design drawings) Which dear friend has written it? Please help me. I will definitely thank you~ 30 minutes

Hello!

⑴ First of all, don’t have the idea of ????graduating immediately, just spend some money for the last time.

⑵ Only by writing your own thesis and doing design can you graduate smoothly

⑶ Here I give the method and the URL to find relevant information, please read it carefully

⑷ Otherwise, it may really lead to unexpected consequences!

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Whether it is CNKI or Wanfang Data, there are a large number of original papers!

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If you want to translate a paper in a foreign language, the best way is to use Google Scholar

If you need a paper in any language, just search for it in the corresponding language! 100 It seems like you can find Dan!

As for translation, you can just Google it and figure it out yourself!

Friendly tips ================== Paper writing methods ==================== =======

In fact, there are no original papers that can be metabolized for you for free online! Who would take the time to write this for you? Do you provide this meaningless service to others in your free time? So: might as well write it yourself. The main reason is that there are too many unreliable factors on the Internet, so if you encounter a scammer, you won’t be able to count on it.

A simple way to write a paper is to first roughly determine your topic. The teacher may have already decided it for you, and then search for several similar articles on the Internet.

Read through some relevant information and have a general understanding of this aspect! See what other people have written about this!

Refer to the format of your school's paper and make an outline. Then show the outline to your teacher and revise it. After the teacher agrees with your outline, you can add content!

You can also combine these papers and copy part of each paper to form a new article! Then replace each part with sentence patterns or words according to your own language. After changing the words without changing the meaning, you can no longer find it online!

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I wish you success in completing your thesis!