Brand 1: Patek Philippe: Undoubtedly the best brand recognized in the world, known as the "blue-blood aristocrat among watches." Patek Philippe’s unique “Calatrava cross star” logo originated from a historical story. In 1185, a Spanish city called Calatrava was invaded by the Moors. The brave priest Raymond and the knight Diego Velazquez led the people to fight to the death and finally drove away the Moors. The "Calatrava Cross" is a combination of the knight's sword and the priest's cross. Therefore, the cross star and the sword together become a symbol of solemnity and bravery. The founders of Patek Philippe, Antoine Patek and Jane Philippe, felt that the symbolism of this cross was very consistent with their spirit of cooperation, so they decided to use the "Calatrava Cross" as the logo of the Patek Philippe brand from 1875
Brand 2: Vacheron Constantin: Known as a work of art among aristocrats, Vacheron Constantin’s symbol is the Maltese Cross. The Maltese Cross logo was historically a symbol used by the Knights Hospitaller and the Knights of Malta. Its shape consists of four "V" characters. The design was inspired by the cross logo used during the First Crusade. In 1880, Vacheron Constantin also chose the "Maltese Cross" as its company trademark because the shape of the precision gear used to adjust the spring tension in the era of manual watchmaking was similar to the shape of the Maltese Cross, so it also became a symbol of superior craftsmanship and handmade timepieces. Symbol of tradition.
Brand 3: Rolex: famous for its durability and accurate timekeeping. The original logo of Rolex was a palm with five fingers spread out, which represented that the brand's watches were entirely crafted by hand. Later, it gradually evolved into the registered trademark of Crown to show its dominance in the watch field. It shows Rolex’s imperial aura in the watchmaking industry.
Brand four: Jaeger-LeCoultre. The origin of the Jaeger-LeCoultre name is a little more complicated. Antoine LeCoultre is the tenth generation of the LeCoultre family. The family's blacksmith shop allowed him to appreciate the mysteries of metallurgy, and he also developed various new alloys with his father. It improved the sound quality of the vibrating reed of the music box and laid the foundation for the subsequent razor industry. Antoine LeCoultre's pursuit of excellence and his insistence on verifying scientific principles in practical experience soon led him to the ultimate in mechanical art: watchmaking.
Brand five: Breguet. This brand is known as the "King of Watches". Anyone who likes Breguet will especially love the royal temperament and noble design it exudes. Its brand symbol is the blue steel Breguet needle created by itself. In 1783, Mr. Breguet designed this pointer with a hollow dot near the end quarter. At that time, this creation was just one of Mr. Breguet’s many A very humble invention in clock design. Who knew that this small "blue steel Breguet needle" has been used for more than 200 years, and has become one of Breguet's most distinctive appearance designs, and has also become the target of other brands of watches competing to imitate. It is most appropriate to use it as a symbol of the brand!
Brand Six: Athens. Famous for its production of observatory-grade marine clocks, Ulysse Nardin is able to perfectly combine creativity and quality with its strong manufacturing capabilities. There is an anchor on the logo of Ulysse Nardin. Ulysse Nardin started by making observatory clocks on ships in 1846. At that time, ships sailing on the sea needed two things, one was a sextant, and the other was a marine observatory clock. Therefore, Ulysse Nardin made the most classic marine chronometer clock in the world at that time. The navies of more than 50 countries around the world designated Ulysse Nardin watches as observatory clocks as standard equipment.
Brand seven: Omega. Currently the most popular watch in mainland China. The symbol of Omega, which sells very well all over the world, is the Greek letter Ω, which comes from the precise and accurate 19-ring movement watch manufactured by the Brandt brothers in 1894. At that time, this watch was marked with the Greek letter "Ω" , which is the last letter of Greek, symbolizes perfection, achievement and excellence.
Two years later, its 19-mm movement received precision timing certificates from several famous European observatories, and Omega has become famous ever since. “Ω” as the symbol of Omega is still used today.
Brand 8: Kunlun. It is recognized as the most dynamic brand-name watch manufacturer in the world. Kunlun uses the straight key pattern as its trademark, which symbolizes mysterious things that need to be dismantled, creativity, and the spirit of perseverance and bold innovation. Later, this concept was extended to the "key to beautiful time", which for Corum has the deep meaning of "key to success".
Jaeger-LeCoultre:
JLC’s 101 movement is the smallest pure mechanical movement in the world. The women’s jewelry watch made with it was even used by Queen Elizabeth II of England. What he wore at his coronation celebration. In 1992, Jaeger-LeCoultre shocked the watch industry by producing a 2-ring watch with a micro-movement that set a Guinness record (1 ring = 2.256 millimeters).
The origin of the name Jaeger-LeCoultre is a little more complicated. Antoine LeCoultre is the tenth generation of the LeCoultre family. The family’s blacksmith shop allowed him to appreciate the mysteries of metallurgy, and he also worked with his father on it. Various new alloys were developed, which improved the sound quality of the vibrating reeds of music boxes and laid the foundation for the subsequent razor industry. Antoine LeCoultre's pursuit of excellence and his insistence on verifying scientific principles in practical experience soon led him to the ultimate in mechanical art: watchmaking.
After successfully inventing a machine for turning clock gears, Antoine LeCoultre officially established his own workshop in 1833, which was the predecessor of the Jaeger-LeCoultre watch factory. In 1903, there was news in the Swiss watch industry that Edmond Jaeger (1858-1922), a French navy watchmaker from Paris, came to Switzerland with an exclusive ultra-thin movement design to find a manufacturer capable of producing it. At that time, Jacques-David LeCoultre, the grandson of the founder of the watch factory, who was in charge of the manufacturing department of the LeCoultre & Cie watch factory, generously accepted this challenge.
Audemars Piguet:
Always appears in a high-profile manner. In 1972, Audemars Piguet launched the "Royal Oak", a high-end sports watch series made of all stainless steel, which became a classic in the watch industry. It is characterized by a regular octagonal case with eight decorative stars on each of the eight corners. The screws look very rough and masculine.
The meaning of "AP"
Audemars Piguet's logo AP is the first letter "A" and the surname of the founders Jules-Louis Audemars and Edward-Auguste Piguet. Composed of "P".
A. Lange & S?hne:
A rare non-Swiss high-end watch brand. It is an authentic product of Eastern Germany. It once disappeared due to the authoritarian rule of the former East Germany, but the two Germans After reunification, they were rejuvenated. Lange insists on making only mechanical precious metal watches, so its quality and price remain high.
The meaning of Glashütte in the Lange logo
This Glashütte represents Glashütte (the small town of Glashütte in Germany), the origin of the Lange watch brand.