The theme is: Better City, Better Life.

Sub-theme

1. Integration of urban multiculturalism

2. Prosperity of urban economy

3. Innovation of urban science and technology< /p>

4. Reshaping of urban communities

5. Interaction between city and countryside

Harmonious city is the essence of the Shanghai World Expo theme.

The 2010 Shanghai World Expo will use the concept of "harmonious city" to respond to the demand of "better city, better life".

The concept of "harmony" is embedded in ancient Chinese culture. Chinese culture values ??harmony among people, harmony between nature and man, and harmony between body and mind. "Book of Rites" puts forward when describing the "Great Harmony Society": "The journey of the great road means that the world is for the common good, selecting the talented and capable, advocating trust and cultivating harmony." Chinese pre-Qin scholars also envisioned a harmonious society in their writings. society.

At the same time, "harmony" is also seen in the ideals of Western sages. The ancient Greek philosopher Pythagoras systematically proposed the theory of harmony, which contains opposition and unity. Another philosopher of the same period, Heraclitus, further argued that "invisible harmony is better than visible harmony."

In "The Republic" and "The Laws", Plato also began to seek a beautiful state in which "the entire society will develop in a very harmonious way, and each class will obtain the happiness that nature has given them." .

For hundreds of years, people have never stopped discussing the "harmonious city" model. From "Utopia" to the "ideal city" of the 18th century to the "Pastoral City", a series of theories, propositions and models are all exploring how to establish a balance in space, order, spiritual life and material accommodation in the city. and harmony.

Since the 1980s, as environmental problems and development problems have become increasingly serious, the concept of sustainable development has emerged.

The development strategies proposed by urban governments in various countries mostly focus on how to rebuild the harmony between people and cities, people and nature, and ultimately achieve harmony with the future. It can be seen that the pursuit and practice of "harmonious life" and "harmonious city" run through the development history of human society, and are increasingly reflected in the blueprint drawn by people for tomorrow's cities.

The establishment of a "harmonious city" is fundamentally based on the harmony between man and nature, man and man, spiritual and material, and is reflected in the form of harmonious multicultural existence and urban economic harmony. development, harmonious life in the technological era, harmonious operation of community cells, and harmonious interaction between city and countryside. The concept of "harmonious city" will pose new challenges to urban management and urban planning and bring them to a higher level.

Extended information:

Shanghai World Expo Symbol

1. Emblem

The 2010 Shanghai World Expo emblem was unveiled on November 29, 2004 It was announced at the "China 2010 Shanghai World Expo Emblem Unveiling Ceremony" that the emblem is centered on the green Chinese character "世" calligraphy, which means three people embracing each other and a family enjoying together. It can also be abstractly compared to " The human group of "you, me and him" represents the people-oriented concept pursued by this World Expo.

As of June 2009, the Shanghai World Expo emblem has applied for trademark registration in 39 countries and regions around the world, and is protected by copyright, exclusive rights to the World Expo logo and trademark rights.

2. Mascot

On December 18, 2007, the Shanghai World Expo Organizing Committee officially decided to select "Hai Bao" as the 2010 mascot among the 26,655 candidates collected from the world. The mascot of the Shanghai World Expo. "Haibao", whose English name is "Haibao", means "treasure of the four seas", and was created by Wu Yongjian, a designer from Taiwan.

The design is based on the Chinese character "人" as its core, and is paired with the color ocean blue, which represents life and vitality. This mascot can be found almost everywhere on the market and is sold in large and small stores, which shows the importance and publicity of this mascot.

Reference: Baidu Encyclopedia-China 2010 Shanghai World Expo