Brand refers to the unique image and reputation established by a company or product in the market, and is consumers’ recognition and trust of a specific product or service.

Trademark registration refers to the process of legally protecting a trademark as an intellectual property. A trademark is a mark used to distinguish the source of goods or services. It can be a combination of words, graphics, logos, patterns, letters, numbers, colors, etc. Trademark registration aims to ensure the distinctiveness and brand value of a trademark and to provide legal protection to the trademark holder.

There is a close relationship between branding and trademark registration. Brand is the image and reputation established by a company or product in the market, and trademark is one of the important components of the brand. The registration of a trademark can help an enterprise protect its brand's uniqueness and market position, prevent others from using similar or identical trademarks without authorization, and thereby protect the enterprise's commercial interests.

Through trademark registration, companies can exclusively use trademarks in specific trademark categories and pursue liability when infringement occurs. Trademark registration can also enhance consumers' trust in products or services and improve the market value and competitiveness of the brand.

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