The conditions required to enter Tmall are as follows:

1. Have general taxpayer qualifications; need to hold a trademark registration certificate; the registered capital of the business license needs to meet the standard; need to have a certificate issued by the National Trademark Office Trademark registration certificate; a business license within mainland China must be established in accordance with the law for more than one year.

2. To enter Tmall Mall, merchants must be a company or enterprise, and their registered address must be in mainland China. Merchants also need to provide information about the company's legal person and shareholders, as well as a business license and A copy of the enterprise's tax registration certificate with the official seal.

3. Entering Tmall Mall also has requirements for corporate brand influence, and you need to prepare a trademark registration certificate or trademark acceptance certificate.

If the trademark is a pure pattern trademark, it does not meet the Tmall Mall entry requirements. It needs to be a text trademark and a graphic trademark together to meet the Tmall Mall entry requirements.

If the company applying to enter Tmall Mall is a brand merchant, in addition to meeting the above entry conditions, the merchant must also have a specific R mark or TM mark. And merchants that successfully apply can provide consumers with formal invoices.

4. The conditions for entering a Tmall store also include merchants needing to provide consumer rights of seven-day no-reason returns and exchanges.

That is, within seven days of receiving the goods, consumers can return or exchange the goods without any reason. Merchants in Tmall Mall must provide this consumer protection right.

5. The Tmall store entry conditions are that if the Tmall store applied for by the merchant is an agent store of a certain brand, it must not only meet the Tmall store entry conditions, but also provide a formal authorization letter from the brand owner. .

If it is a specialty store that operates multiple brands at the same time in the Tmall store, it needs to provide proof that the goods are from formal channels. During the store operation, it must strictly abide by the operating rules of Tmall Mall.

Notes on settling in Tmall

1. Master the relevant rules and standards of Tmall in advance;

2. Prepare all the information before applying for settlement;

3. The store name must comply with the naming standards;

4. The trademark requirements must strictly comply with the requirements for Tmall’s entry;

5. In addition to Tmall’s entry, In addition to Mao’s clear R trademark and TM trademark, it is best to contain 35 categories of trademarks;

6. Enterprise qualifications and operating standards must strictly abide by Tmall’s standards.