Our country implements the principle of registration protection for trademarks, that is, only registered trademarks are protected by law. In the trademark registration system, it also implements the principle of first-in-class protection, which not only protects trademarks within the time of registration, First trademark. Therefore, only by registering trademarks as early as possible can enterprises receive legal protection from counterfeiting and infringement and maintain a healthy brand image.
1. Proceed in a timely manner and obtain legal protection
my country implements the principle of registration protection for trademarks, that is, only registered trademarks are protected by law, and in the trademark registration system China also implements the principle of first protection, which protects trademarks registered earlier. Therefore, only by registering trademarks as early as possible can enterprises receive legal protection from counterfeiting and infringement and maintain a healthy brand image.
2. Treat trademark naming correctly
Trademark is a symbol of corporate image. The name and design of a trademark must not only look good but also comply with the relevant provisions of the Trademark Law. Otherwise, the trademark will not be registered and protected due to violation of prohibitive provisions. Some companies lack consideration of legal requirements when naming their trademarks, and are quite arbitrary. Some good-looking trademarks have been refused registration by the Trademark Office because they violate the prohibitive provisions of the law; in addition, companies choose to register descriptive trademarks or geographical name trademarks that lack distinctiveness. Even if the registration is approved, it is difficult to receive effective protection.
3. Properly reserve trademarks to respond to market demand
According to the procedures for applying for trademark registration, the time from application to approval of registration for a trademark is about one and a half years. If you encounter such procedures as , the trademark cannot be obtained within three to five years. Therefore, an enterprise cannot wait until the trademark is about to be put into actual use or has already been put into actual use before applying for registration. In this case, there will be two situations. First, the trademark will not be protected by the trademark law for more than a year or even longer, and it is easy to be Counterfeiting; secondly, the trademark is likely to have been applied for registration by others, and there is a risk of infringement of other people's prior trademark rights. In either case, it will inevitably bring losses to the company. Therefore, an enterprise must have a certain amount of trademark reserves, that is, apply for some spare trademarks first to adapt to its own development and market needs.
4. Reasonably select goods and provide trademark protection for related industries or industries that may be involved
The application for registration of a trademark is registered according to the classification of international goods, and each The category of products includes many product groups, and each product group is divided into several specific products. Only by following certain rules and rationally selecting appropriate products can the products involved in the trademark be protected to the maximum extent. In addition, when applying for trademarks, some companies make extremely unreasonable choices in the selection of products to be used. They often only select the goods that the company is actually producing, without considering the goods that should be protected, which affects the development of the company. Some companies have not registered in industries that will have a negative impact on the industry (for example, manufacturers in the food industry have not registered for feed or rat poison products), resulting in the trademark being vilified and affecting the company and brand in the minds of consumers. good image.
5. Reasonable and standardized use of registered trademarks to prevent trademark dilution
my country's "Trademark Law" and related regulations have a relatively strict trademark management system for the use of trademark logos. In addition, trademark The affairs are highly professional. Although trademarks are the intangible property of the enterprise, it does not mean that the enterprise can use the trademarks it owns as it wishes. Reasonable use of trademarks mainly includes: correctly marking registered symbols, not changing registered trademarks without authorization, not using registered trademarks across categories, not adding and combining trademarks at will, etc. If a registered trademark is used incorrectly, once reported by a competitor or discovered by the industrial and commercial department, the company will be passive and suffer penalties. At the same time, the correct and reasonable use of trademarks can also effectively prevent trademarks from being diluted or degraded into passing names of goods.
6. Treat trademark licensing with caution
Enterprises should treat trademark licensing with caution. They should not license trademarks to manufacturers with poor qualifications and low reputation, and should not easily authorize sub-licensing of trademarks. . Strengthen the quality management of trademark licensees or OEM manufacturers to maintain trademark reputation.
7. Actively carry out trademark maintenance and rights protection
Since trademark rights are civil rights, only if the rights holder actively exercises the rights can the benefits brought by the rights be maintained for a long time.
Regular trademark monitoring and actively raising objections to published trademarks that may harm corporate interests and actively cracking down on behaviors can maintain and enhance the distinctiveness and recognition of trademarks, and maintain the market value of trademarks.
8. Actively apply for famous trademarks and well-known trademarks to increase the visibility and reputation of trademarks
Timely and active application for famous trademarks and well-known trademarks can not only enable enterprises to obtain higher honors , increase the reputation of the brand, and also enable the company's trademark to be protected by expanding the scope of products, strengthening the protective power of the trademark, and enabling the company to win market competitiveness.
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