Pizza Hut brand introduction view details

Pizza Hut is world-renowned. Both adults and children love its taste. Pizza Hut’s long history and its philosophy have attracted countless customers to choose to join us. To create a "happy restaurant", we ensure to provide consumers with delicious food, comfortable environment, and humanized service to satisfy customers. Join us, pass on this delicious food and service to people around you, and let everyone have a happy dinner together. Pizza Hut Franchise Application Form

Pizza Hut Project Introduction View Details

Pizza Hut is one of the pizza franchise chain companies. It was founded in 1958 by two brothers, Frank Carney and Dan Carney. He opened the first Pizza Hut restaurant in Wichita, Kansas, USA with $600 borrowed from his mother. Its identity is characterized by using the roof as a prominent symbol of the restaurant's appearance. Pizza Hut is part of Yum Brands.

The Pizza Hut pizza logo design combines the letters of pizza and the appearance of pizza in the Pizza Hut letter design. The letter design style is very freehand and unrestrained, which is very consistent with the characteristics of fast food culture. In terms of color matching, no matter which version it is, red elements are integrated into it, which is very eye-catching and three-dimensional, and uses the global and international logo design language.

In order to further strengthen its presence in big cities, Pizza Hut Restaurant Group has begun to aggressively enter small and medium-sized cities in China. It is understood that Pizza Hut divides the Chinese market into four levels: big cities such as Shanghai, Beijing, and Guangzhou belong to the first-tier market; provincial capital cities such as Nanjing, Hangzhou, Hefei, Jinan, and Wuhan belong to the second-tier market; Wuhu, Xuzhou, Changzhou, Wenzhou, and Jinhua Prefecture-level cities such as , Huzhou, Hulunbuir, Tongliao, Jiaxing, Chenzhou and Huangshi belong to the third-tier market; while county-level cities such as Xiantao, Yuyao and Changshu belong to the fourth-tier market. Tong Ruoming, general manager of Pizza Hut's East China market, once revealed to the media that with the rapid rise of small and medium-sized cities in China and the significant improvement in residents' consumption levels, Pizza Hut has begun to extend its market expansion tentacles to small and medium-sized cities, especially the "four" cities represented by county-level cities. online market” to increase Pizza Hut’s coverage and penetration in the Chinese market.

We are trying to bring an updated catering fashion and actively seek self-breakthrough. When consumers' living standards have exceeded your service level, you must think of how to redirect them to a higher level. Happy life is a global trend and the meaning of life. "A Pizza Hut executive said.

In January 2003, China's Pizza Hut opened more than 100 stores. Taking this as a new starting point, Pizza Hut gradually transformed from "casual dining" to "happy restaurant". In October, it took back After half a year of adjustments since South China Pizza Hut took over the management, Pizza Hut China General Manager Luo Weiren attended the "Pizza Hut Happy Restaurant New Image" celebration in Guangzhou and declared that from now on, Pizza Hut will serve as a more delicious restaurant. Food, a more comfortable environment and more humanized services bring consumers a new experience of "happy restaurant". This marks the official launch of Pizza Hut's new development plan.

Check the details of Pizza Hut franchise advantages

◆Advertising support:

Pizza Hut has set up strong advertising support for dealers to support dealers in launching regional markets under their jurisdiction (for specific support methods and support amounts, please see the company’s distribution Agreement).

Pizza Hut provides dealers with design templates for regular advertising materials, including TV commercials (4-minute version, 1-minute version, 30-second version), outdoor billboard design templates, and newspapers. Advertising templates, bus stop advertising templates, etc.

Pizza Hut has created a new website platform. Dealers use the company's website as a platform to publish information, allowing dealers to use the website platform resources to share and communicate. experience, release information, etc.

◆Promotional support:

Pizza Hut produces a variety of promotional materials and provides them to dealers for free according to a certain amount to help dealers. Establish the terminal image, carry out promotional activities until the local regional market is fully launched.

The types of conventional materials provided by the company mainly include: product promotional materials (product brochures/DM leaflets), tabloids), promotional materials (POP hanging flags, X display racks, roll-ups, promotional demonstration stands, sun umbrellas, promotional aprons, Promotional balloons, etc.), after-sales materials (installation toolbox, installation clothing, etc.), etc.

Pizza Hut can also provide dealers with effective promotional activity plans to help dealers quickly increase sales in the short term and open up the market.

The company has formulated store image specifications and standard design for counter images. The company provides dealers with reference designs for various terminal images such as stores and specialty stores, so that dealers can obtain the terminal promotional power brought by the integrated terminal image.

◆Sales incentives:

Pizza Hut has set up a strong sales rebate policy to encourage dealers to fully invest in the market and achieve higher sales targets. The company sets up a step-by-step sales rebate policy and cashes out the rebates in a timely manner. See Distribution Agreement Document for details.

Check the details of Pizza Hut franchise conditions

1. Have a background in catering and service and rich team management experience;

2. Have long-term development potential;

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3. You can move to other cities for the Pizza Hut franchise business;

4. Identify with Yum! culture;

5. Have excellent financial qualifications;

6. Be able to understand the operating model of the catering and retail industries;

7. Be able to invest in the restaurant for a long time and personally manage the restaurant;

8. Have good business awareness and risk resistance.

When you choose us, you will have a world-renowned gourmet brand. Pizza Hut has more than 100 restaurants in China. Our brand can make you feel at ease. Our company has a complete plan for advertising and promotion. Our The sales process is perfect, so you don’t have to worry. We have enough experience and the materials we provide are abundant, allowing you to operate with peace of mind. Join us and make you rich.

Reference: Pizza Hut official website