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The use of well-known trademarks in China is prohibited.
1. The relevant provisions in the amendment fill the gap in the direct legal basis for regulating the publicity of well-known trademarks at the legislative level in China, which will help curb the abuse of rights and better balance the interests of well-known trademark owners with those of other trademark owners, consumers and the public. Second, in order to regulate the publicity of well-known trademarks, it is not only beneficial to use the existing trademark management resources to enhance the feasibility of relevant measures, but also to provide reference for the specific application or legislative improvement of other legal norms in regulating the publicity of well-known trademarks. Third, from the perspective of comprehensively regulating the publicity of well-known trademarks and completely blocking the interest chain behind them, the relevant provisions in the amendment are still insufficient, and its implementation effect may be unsatisfactory because of its shortcomings.