Trademark is a unique symbol, which can also reflect the proper state of a company. If we can identify a company by its trademark, then the company can successfully achieve its goal. Many lyrics trademarks of Michelle Ice City have been successfully registered. Why do brands attach so much importance to the existence of trademarks? I think there are three main reasons:
A trademark can highlight the value of the brand.
The reason why this brand attaches so much importance to the existence of trademarks is that trademarks can really further highlight the due value of the brand and also play the role of trademarks. Trademark can not only increase consumers' attention to this brand, but also let more consumers know about this brand. Many consumers can analyze and understand the development of this brand through its registered trademark.
Second, trademarks can reflect the intellectual property rights of brands.
Another reason why brands attach importance to trademarks is that brands need to improve their influence and popularity, and also need to have more intellectual property rights, and trademarks are the embodiment of intellectual property rights, which can further realize the brand's goals. When a brand can successfully register its trademark, it can safeguard its intellectual property rights.
Third, paying attention to trademarks can reduce the possibility of being infringed.
In fact, registered trademarks can also prevent other companies from infringing, and can also protect their legitimate rights and interests in time when they are infringed. When Mixue Ice City can register defensive trade mark and the joint trademark, it can further reduce the probability of infringement and improve the competitiveness of the brand, so after registering the trademark, it can promote the further development of the brand.
The above is my relevant analysis.