You can use words with special meaning, such as the name of your business or the unique scenery of your city.

1. Choose a font size or abbreviation: The font size is the trade name in the company name. The unity of the font size and the trademark can strengthen the audience's joint memory of the brand and the company. Name abbreviation is to trademark the representative keywords in the company name, which can effectively increase the public's in-depth understanding of the company's nature and products. For example, "China Petrochemical Corporation" can be abbreviated to "Sinopec".

2. Names of animals and plants: When choosing names of animals and plants, attention should be paid to the close connection with the characteristics of the goods being used. For example, if "pufferfish" is used as a trademark for human medicine, it will make people doubt the safety of the medicine, while "qingsong" (relaxation) will make people easier to accept it.

3. Use specific words: You can use the names of specific items or modern words, or you can use made-up words. If you choose the former, you should choose words with special meanings. If you choose the strong meaning of "shield" as a cement trademark, it can be remembered by builders; if you choose a made-up word, you must use a loud and smooth call, such as Star, Ah Bunch, Estelle.

4. Name the scenic spots and historic sites: Choosing the names of scenic spots with high visibility and strong applicability as trademarks is very beneficial to the sales of regional famous products. For example, "Chenghuang Temple" is used as the trademark of fennel beans, and "Dongting Mountain" is used as the trademark of tea.

Principles for naming trademarks

The choice of a trademark must not violate the laws prohibiting use and registration, nor must it infringe the prior rights of others. This is the most basic requirement for trademark registration. In addition, the following main principles should be followed when naming a trademark:

1. Healthy content: Not only will a trademark with unhealthy content not be registered, it will also be difficult to be accepted by the market.

2. Strong distinctiveness: A trademark with strong distinctiveness is a distinctive mark that is uniquely created by the trademark registrant and can leave a deep impression on people. Only distinctive trademarks are more attractive to consumers and are more easily accepted by the market, such as Rejoice, Qingchunbao, etc.

3. Profound meaning: The special meaning hidden in the trademark can enhance the audience's strong impression of the trademark and enhance the in-depth understanding and memory of the company or product.

4. Catchy and catchy: To be catchy and catchy, it should not be difficult to pronounce, but the words of the trademark should be pronounced smoothly, loudly and freely. This requires that the text be accented, balanced and smooth, and read smoothly and naturally, such as Wahaha, Ariston, and Metersbonwe. Hot Spicy Chicken

If you decide to make your own brand here, I suggest you decide on it now.

First, trademark application takes a long time, which takes 12 to 15 months.

Second, if your favorite trademark name is not protected, it will be very easy for someone to use it for a long time. Squatting. Will affect your entire brand promotion plan.

Third, the registration fees are all uniform. Registering early will help you be prepared. Method 1: Comparison between Chinese and foreign languages

We can give the trademark a Chinese name and an English name, and apply for registration as a trademark. Naming trademarks using the Chinese-English bilingual method will facilitate domestic enterprises to explore the international market and prepare in advance for applying for overseas trademarks in the future. For example: "Hisense" gave itself the English name "Hisense", which means "high sensitivity and high definition" in Chinese.

Method 2: Business name method

If the name of the company is not long but catchy, the applicant can directly apply to register the company name as a trademark. Such as: Haier, Midea, Royalstar, etc. The advantage of this is that if the trademark becomes more and more famous, the company's popularity will also become higher and higher. While promoting the trademark, it also promotes the company, killing two birds with one stone.

Method 3: Founder Naming Method

This method is suitable for applying to register a portrait trademark. We can apply for a registered trademark using the name of the founder of the company or the inventor of the product. For example, "Li Ning", "Wang Zhihe", "Ford", etc. Doing so can fully win users' trust in the product. After all, it takes courage to dare to apply for a registered trademark using a person's name, which shows that the company founder or product inventor is full of confidence in the quality of the product.

Method 4: Historical inheritance method

This method is suitable for products launched by time-honored brands. The trademark name reflects that the product has a long history and cultural heritage, so that consumers can understand the product. Generate enough trust. For example, "Daoguang Twenty-Five", "Guojiao 1573", "Louis XIII", etc.

Method 5: Auspicious meaning method

China’s culture is broad and profound, and the pursuit of auspicious meaning is one of them. When we name our trademarks, we can associate words with auspicious meanings with our products, and use people's pursuit of auspicious meanings to promote our products and increase the visibility of our products. For example: "Forever" brand bicycles, "Fumanduo" instant noodles, "Wangwang" food, etc.

Method 6: Efficacy method

When naming a trademark, we can use words that describe the efficacy of the product. In this way, consumers can directly understand the functions of the product through the brand name, making it easier for them to identify with the product. For example: "Liubizhi" toothpaste, "Safeguard" shower gel, "Juewei Duck Neck", etc. The first step is to clarify the corporate culture concept and brand concept

A good trademark name should reflect the company's name, image, culture, brand, business type, geographical location, product quality and service, etc., and will These aspects are written word for word on paper. This is the essence and direction of the company's trademark name.

The second step is brainstorming and choosing a method

my country’s Trademark Law stipulates that the trademark applied for registration should have distinctive features, be easy to identify, and must not be confused with other people’s previously obtained legal trademarks. Rights conflict.

How to make the name of a trademark distinctive? I have summarized the following methods:

1. Unconstrained and original methods.

Use your wild imagination to create a word that has never existed before. Such a name is unique enough and highly competitive, and will not be rejected because it is similar to other trademark names. In future corporate brand promotions, it can eliminate competitive obstacles from other brands to the greatest extent.

For example, the Jeep trademark was created by its company. Later, the name Jeep became almost synonymous with off-road vehicles. Before that, there was no similar name in this industry.

Since the trademark names created using this method are very unique, the success rate when applying for trademark registration will be unusually high.

2. Inherent name selection method.

That is, choose a favorite name from the existing words as the trademark name. This is currently the largest category of all trademarks.

It is worth noting that the choice of the inherent name should have no connection with the company's goods or service categories, and should only be used as a logo to help consumers identify the company, brand, and products. Otherwise, it will easily be regarded as a description. Sexual words and common names were rejected.

For example, the word "apple" is descriptive and a common name for a certain fruit, so it cannot be used as a trademark for apples. But when used in the computer industry, "Apple" loses its effectiveness as a descriptor and common name and becomes a good trademark.

3. Product association method.

That is, start from the company's products and associate words related to the products. This kind of name can indirectly imply the quality of your product, flaunt your corporate culture, and highlight the connotation of your product. Try not to choose descriptive words related to the product category as a trademark name, as it can easily be dismissed as lacking distinctive features.

4. International customs law.

That is, give your trademark a foreign-style name. In some industries, there will be a phenomenon of advocating foreign products, such as clothing, food, etc. Enterprises can also adopt a more international name to cater to consumer preferences.

If you use some of the more commonly used transliteration names, for example: Beautiful can be transliterated into Biodefu; Delicious can be transliterated into Delis, etc. In addition, you can also use some words with foreign characteristics to name, such as "Sam XX" in the United States, "Mazu XX" in Taiwan, "Sakura XX" in Japan, "XX Shi" in France, etc.;< /p>

The third step is to determine the selection and perform search and registration

Combining the first and second steps, combine the corporate culture and brand concepts with the naming method, and conduct the written name Combining, splitting, abstracting, summarizing, etc., try again and again until you get some names that are easy to read, easy to remember, and meaningful.

After determining the name, log in to the Trademark Office website, search the obtained trademark names, and select trademarks with no similar names and a high success rate for registration. If you are not familiar with the search and registration process, you can consult Zhongxinruan, a professional intellectual property agency.

Attachment: Restricted areas for choosing trademark names

A. Ban common names and descriptive trademarks, and use suggestive trademarks with caution;

B. Do not try to compete with well-known names If you ignore a trademark or famous trademark, you will lose more than you gain;

C. Don’t use a name that is too esoteric, as consumers will not be able to understand it.

D. The name should not be too long or too paragraphic. 2-4 Chinese characters are the best, and the English name is limited to 3 words. The Intellectual Property Committee will provide you with professional answers:

When naming a trademark, in addition to complying with the legal requirements for trademark naming, you should also pay attention to following the following principles:

Easy to recognize, easy to read, and easy to read. Understand

The name of the trademark must first be clear and concise; the words should be easy to understand, and do not use obscure, obscure words; the strokes should be simple and easy to write and print, and the strokes should not be complicated or difficult to use. Identify ancient and obsolete characters that have been eliminated; the pronunciation should be loud and smooth, with musical beauty, avoid twisting and twisting the teeth, and be indifferent between straight and oblique; in addition, the characters of the name should not be too long.

Grasp the characteristics and highlight the key points

The trademark name is very short and can only show the characteristics of a certain aspect of the product, so it is necessary to grasp the characteristics and highlight the key points. This kind of prominence may focus on displaying identity, such as "Kweichow Moutai"; or focusing on displaying technology, such as "Ancient Han Health Essence"; or focusing on displaying materials, such as "Liangmianzhen Toothpaste"; or focusing on displaying value. , such as "Diamond Electric Fan"; or focus on displaying functions, such as "Bai Li Brand Soap"; or outline the image, such as "Little White Rabbit Toothpaste"; or express interest, such as "Xiyingmen Towel Quilt"; or show style, such as "Princess Piano"; etc.

Integrate name and reality to avoid self-contradiction

The name should reflect a certain feature of the product from a certain aspect. This feature should have a certain connection with the product and should not appear The name of the product is inconsistent with the actual product or damages the image of the product. For example, the "Black Panther" brand agricultural vehicle, "Black Panther" shows the power of the vehicle, and the "Chrysanthemum" of the "Chrysanthemum" fan gives people a sense of coolness. The combination of name and reality is reasonable.

Consider the psychology of the consumer

Commodities have a certain consumer target, and the psychology of the consumer must be considered when naming in order to win the market. For example, children's products must consider children's psychology: so there are Little Angel shoes, White Rabbit toffee, and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Baile Chinese patent medicines, Laolaifu oral liquid, and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and Western-style: Aoqi, Yaqian, Head & Shoulders, Lihua Sibao, and Golden Ballet. High-end consumer goods are aimed at the characteristics that buyers should choose carefully, using trademark names to show that the goods are valuable, sophisticated, durable and advanced, such as Strauss brand pianos, Panda brand TVs, Aerospace brand refrigerators, Sapphire brand watches, etc. wait.

The name should be aesthetic and meaningful

The so-called aesthetic means that the name has a vivid image and can make people have good associations. Such as: Tulip brand wallpaper, Penguin brand sweaters, Lotus brand MSG.

Meaningful means that the name can contain more information. For example, "Zhongyi" not only indicates that the product has introduced Italian technology, but also tells people that the product is satisfactory. "Lao Lai Fu" not only means "Lao Lai Fu" in Chinese, but also has a homophonic sound with the English word "LONGLIFE" (longevity).

The "Five Good Things" about trademark naming

The first thing is that it sounds good. The trademark name sounds very comfortable and will not cause inner conflict;

< p>The second is "easy to read", the trademark name is catchy, the characters are round and round, and the language has the beauty of rhythm;

The third is "easy to remember", it is concise, lively, easy to spread, and the best It has a certain relationship with the product or service;

The fourth is "good intentions", which gives a highly utilitarian commercial brand a positive perception and good impression;

The fifth is "good-looking" , the trademark name should be easy to express visually, which can make the design more eye-catching and more impactful

Hope it can help you!