First: Generally speaking, the start-up capital ranges from 65,438+00-500,000, which is directly proportional to the store rent. Judging from the customers at hand, the starting capital of a store with a price of 3,000 yuan/month is about100,000. What is100000? Store rent is generally paid in three ways, so it is close to 20,000, and a decoration is 20,000, plus fixed equipment, computers, televisions and stereos, which is about 65,438+10,000. If it is a 5,000/month store, it will probably invest150,000. And so on.
Second: the location of the store, of course, is a crowded place, the best location. But one thing, unlike other digital products, Apple stores doesn't need to go to the digital mall to join in the fun. For example, you can go to the biggest local supermarket, clothing market and so on. As long as the location is good, the flow of people is large and the surrounding environment is elegant.
Third: staffing. Under normal circumstances, the minimum staffing is two people, a boy is responsible for technical services and a girl is responsible for sales and cashier. You can appropriately increase the number of sales staff according to the size of your store. If it is in a county-level city, generally two people are enough.
Fourth: train technicians, which depends on the level of technicians you recruit. Our company has many mainland customers who send employees to our side for training. Generally, it takes three days for those with good qualifications and three weeks for those who have never touched Apple products at all.
Fifth, there are two sources of goods: mainland licensed goods and Hong Kong licensed goods. Of course, the best source of goods in China is Shenzhen. It would be better if you know someone who is a channel dealer in Shenzhen. If not, it may be more troublesome. You find a supplier and prepare a little stock in the future. If the customer wants a machine that is out of stock, you can ask the customer to pay a deposit first and then order it in Shenzhen immediately. Now logistics can reach the whole country in almost two days, which is very convenient.
Sixth: After sale, our company has a warranty. If it is artificial, it will be charged for maintenance, and other channel providers should be similar.
Seventh: the machine with a profit of at least 10% and the accessories are 300-500% normal. Mainly depends on your own positioning. Generally speaking, a store with an investment of 6,543,800 yuan will earn a monthly net profit return of around 30,000 yuan if it is done well, and it will probably be 6,543,800 yuan if it is not done well. It mainly depends on your contacts and feelings about the business.
As for the authorization question asked by many people, in fact, this problem does not exist in second-and third-tier cities in the Mainland. In Shanghai, Beijing, Shenzhen and other places, 95% of so many Apple stores are unauthorized, and they are all the same. Apple won't check them at all. Apple checks all products that are fake apples and use Apple trademarks without permission. So this one can rest assured.
Our company has been doing Apple for more than 3 years, mainly doing mainland channels. Interested parties can send an email to bingo git @ 126. com, leaving their address and contact information. We will contact you for business here.