★ Brand Mission: In China, Ba Jin is the first brand to lead the development of business and leisure jackets; In the world, Ba Jin has the largest jacket production capacity in China, which represents the trend of business and leisure.
★ Brand positioning: the leading men's wear brand in style and design.
★ Values: operate in good faith and pursue win-win situation. In the process of managing and developing Ba Jin brand, we insist on creating a good business environment of honesty and law-abiding; Pay taxes according to law, and development will not forget to repay the society; Distribute employees by value, promise dealers by benefits, offer consumers by quality, repay society by goodwill, communicate sincerely, share success, develop together and achieve win-win results.
★ Cultural view: Our view is that clothing itself is a cultural phenomenon, and culture is one of the symbols of people's civilized life. In the category of leisure business, we firmly believe that leisure should be the leisure of the mind first, so the brand should also be reflected in the liberation of the mind and spirit.
★ Brand personality: A, goal, passion, endeavor B, taste, modernity, dynamism, internationalization C, rationality, maturity and sense of responsibility.
★ The personality characteristic represented by jacket is "mature, elegant, independent, free, adventurous, simple, natural and relaxed", which is synonymous with a man with character and taste.
★ Jacket design concept: Each jacket has an original design.