Agricultural products are unsalable and difficult to sell. With the popularity of the Internet, e-commerce has developed rapidly. It is just around the corner for agricultural products to change this dilemma.

"internet plus" has nothing to do with agricultural products, one is modern, one is traditional, the other is like the spring snow, and the other is like the Xialiba people. However, in the past two years, with the penetration of Internet technology into agriculture, the Internet and agricultural products have gradually been closely integrated, and a vigorous Internet agricultural feast is being staged.

Agricultural products enterprises should seize the momentum of the rapid development of e-commerce, make arrangements in advance, and increase investment in this area. However, to be an e-commerce, we also need to expand offline channels, and we cannot simply "bet".

What are the modes of Internet plus agricultural products?

First, the platform road

Establish a special agricultural products museum in the local area, as a unique distribution platform, with the support of the government and the cohesion of its own system, gather more than a thousand local small sellers for development.

Second, the road of resource integration.

With the support and promotion of the government, an e-commerce association was established, which combined with local conditions, focused on local specialty products and relied on online stores for sales. And recruit young salespeople, give them professional micro-marketing training, and promote agricultural products through free social media such as Weibo and WeChat, and the greater value of "online stores" lies in transactions.

Third, the road of brand.

Brand operation of agricultural products, combining with local characteristics, takes a catchy brand name, and directly enters the flagship store, and operates as a professional third party to present the brand of goods. Its main charm lies in the standardized operation of the whole industrial chain, unified procurement, unified packaging, unified management, unified distribution, unified after-sales and many other standardized attempts.

For internet plus's agricultural products, O2O is definitely the future trend. The key value of O2O lies in de-intermediation, which allows consumers to directly connect with producers and shortens the intermediate circulation links, thus reducing costs. This logic is very clear for agricultural products trading.