It should be said that the brand "Dragon and Phoenix Jewelry" was officially established in 1983.

More than a hundred years ago, Zheng, the founder of Longfeng Jewelry, founded a gold and silver jewelry processing workshop in Lin'an Prefecture (now Jianshui County, Yunnan Province). The jewelry processed was mainly used for traditional weddings and personal decorations. , because of its exquisite workmanship and novel style, it often attracts countless people to come here to buy. After that, Longfeng National Jewelry became the most famous jewelry factory in the local area through painstaking research and proper management, and became famous for a while.

In the 1980s, China's economy began to undergo drastic changes, and business opportunities began to emerge. Therefore, the descendants of Dragon and Phoenix who traveled to Southeast Asia due to long-term wars moved back to their motherland. They followed the instructions of their ancestors and continued the development of the national jewelry industry after going through the hardships and ups and downs of the times. In 1983, under the inevitable trend of social development and business reform, Longfeng Jewelry entered the stage of branding operation and officially registered the "Longfeng" trademark with the China Trademark Administration. As a result, Longfeng Jewelry opened a new era of brand culture.

In 1983, the "Dragon and Phoenix" trademark applied for registration at the State Trademark Administration.