Tsingtao Brewery is one of the first China brands to enter the international market. 1906, gold medal of Munich International Beer Expo; From 65438 to 0948, Tsingtao beer began to be exported to Singapore in large quantities. The local Sin Chew Daily claims that the quality of this beer is far superior to other beers, and local overseas Chinese businessmen are also vying for its agency qualification. From 65438 to 0954, Tsingtao beer began to be sent to Hong Kong in large quantities. Tsingtao beer 1972 entered the American market, and the sales volume of 1988 in the United States reached1240,000 cases, and it is still the largest Asian beer brand in the American market. Up to now, Tsingtao beer has been exported to 7/kloc-0 countries and regions in the world, such as the United States, Japan, Germany, France, Britain, Italy, Canada, Brazil and Mexico, ranking first in China's beer export volume, accounting for more than 50% of China's beer export volume. It has formed three powerful export pillars in North America, Europe and Southeast Asia. In 2005, Tsingtao Brewery was put into production in a brewery with a capacity of 654.38+10,000 tons in Taiwan Province Province, and Tsingtao Brewery took the first step of overseas production. In 2007, the board of directors of Tsingtao Brewery passed the decision to build an overseas factory in Thailand.

After Tsingtao Brewery 1972 entered the American market, Tsingtao Brewery was appraised anonymously (sealed trademarks, only tasted, not branded) for three times at three defective cocktail parties held in Washington, Mississippi, USA, at 1988+0, 1985 and 1987. The product sales of Tsingtao Brewery in the United States are represented by Crown Company, which has a strong mainstream channel and market network and is helping Tsingtao Brewery to complete its transformation from Chinatown to downtown.

Tsingtao Brewery has been recognized and loved by European consumers since it was exported to Europe in 1950s, and won international gold medals in Brussels, Belgium and Madrid, Spain. 1992 Tsingtao Brewery set up a European office in Italy, 1994 moved to Paris, France to set up Tsingtao Brewery (Europe) Trading Co., Ltd. ... In 2007, the sales volume of Tsingtao Brewery in Europe increased by 80% compared with 1997. Tsingtao Brewery is the only Asian beer brand that has entered the mainstream channels such as Carrefour and Auchan. The staged strategy of Tsingtao Brewery in the international market is "from Chinatown to downtown".

At the same time, Tsingtao Brewery has realized the internationalization of procurement. Tsingtao Brewery has always insisted on importing high-quality barley from Australia, France and Canada as brewing raw materials. Barley from these producing areas is full of grains, good in solubility and light in color. It is the best brewing barley in the world at present, which ensures the high quality of Tsingtao beer.

Tsingtao Brewery has cooperated with British International Brewery Research Institute, Canadian Brewery Technology Research Center and German Dumen Brewery Research Institute for many years in Industry-University-Research. Through the cooperation and exchange with international experimental institutions, the high level of brewing technology and the synchronization of product standards are ensured. The brand value of Tsingtao Brewery is increasing year by year. In 2005 (the first session) and 2008 (the second session), Tsingtao Brewery was selected as one of the "Top Ten World-class Brands in China" published by the Financial Times. Among them, Tsingtao Brewery also topped the overseas list of brand value, high-quality brands, products and services and brand value in 2008.

In 2007, in the China brand survey jointly conducted by consulting firm Interbrand and American Businessweek, after more than 500 marketing and business experts learned about China brand and analyzed the company's financial situation and strategy, Interbrand was rated as five "quite recognized" global enterprises, and Tsingtao Brewery ranked second among "quite recognized" enterprises. The article commented, "Cold Tsingtao Beer began to appear in restaurants in China and shops and restaurants around the world as early as the 1940s. The company has successfully established a brand image, and 44% of the respondents think Tsingtao Brewery is one of the two global brands in China, and highly praised it as "China's image ambassador".

After Beijing's successful bid to host the 2008 Olympic Games, Tsingtao Brewery seized the opportunity of the Olympic Games, became a sponsor of the Olympic Games, and actively used the Olympic platform to enhance its brand's international influence.

Tsingtao Brewery plans a large-scale TV campaign of "Tsingtao Brewery CCTV-the most famous city in China that deserves to be introduced to the world", and at the same time, it recommends the famous city of China to the world. 1993 On July 15, Tsingtao Brewery was listed on the Hong Kong Stock Exchange, becoming the first overseas listed enterprise in China.

In June 2002, 5438+1October 265438+1October, Tsingtao Brewery signed the Strategic Investment Agreement with A-B Anheuser Company, the largest beer manufacturer in the world at that time, and introduced A-B as a strategic investor. After the cooperation with A-B, the two sides carried out the "best practice exchange" activity, which realized the docking of knowledge base, which was of great significance to improve the company's market competitiveness and accelerate the internationalization process.

1On March 7th, 996, Tsingtao Brewery issued a Class I stock certificate (ADR) to the United States, which was approved by the Securities and Exchange Commission of the United States and officially started trading.

In 2003, listed companies.

Tsingtao Brewery took the lead in entering the international capital market among mainland enterprises, which made Tsingtao Brewery understand the international rules for the first time in the management and supervision rules of listed companies, thus operating strictly according to the rules and becoming an example for mainland enterprises in corporate governance structure.