Applying for a trademark for a sound is a very common business practice in the commercial field. The role of applying for a trademark for a sound is nothing more than to strengthen brand protection, facilitate brand promotion, etc., and the registration of a trademark is not only A logo is so simple, and the sound is also included in the scope of the trademark.

I think it is reasonable to apply for a trademark for a voice. After all, the voice of a goods delivery expert like Li Jiaqi is extremely recognizable. His voice has certain promotional value, but the registered voice The result was unexpected: his sound trademark application was denied. Topic background

Looking at the current Internet celebrities selling goods, Li Jiaqi should be one of the few. It can be said that he has maximized his value. Now he wants to use his voice to register a trademark. Li Jiaqi The registered voice trademark is a mantra he often shouts in his live broadcast room, which is very passionate and contagious: Oh my god, buy it, buy it. Such a wonderful voice trademark was denied and failed to pass the review. It is precisely because of this that this topic has been widely discussed, and netizens are very puzzled. Let’s take a look at what a sound trademark is.

Sound trademark is a type of non-traditional trademark. Like other elements that can be used as trademarks (words, numbers, graphics, colors, etc.), it is required to be able to distinguish one company’s products or services from those of other companies. Or the basic functions that distinguish the service, that is, it must have distinctive features that are easy for consumers to identify. (Quoted from Baidu Encyclopedia.) Reasons for rejecting the application

The registration of a sound trademark is not as simple as everyone thinks. It does not mean that everyone can apply for trademark registration by just finding a sentence and recording it. In fact, here There are very strict regulations, including Li Jiaqi’s application this time. He needs to go through comprehensive review and approval of the Trademark Law Implementation Regulations, as well as the Trademark Trial and Examination Guidelines.

Based on the voice analysis given by Li Jiaqi, the lawyer believed that the reason why Li Jiaqi’s trademark application for voice was not approved was because of the lack of restriction.