Five basic points that successful packaging design must have

The visual elements in packaging design are the sum of shape, composition, color, pattern, pattern and font design.

Successful packaging design can often achieve three effects: the far effect is eye-catching; the near effect is fascinating; the long-term effect is impressive. At the same time, successful packaging design must have five basic points:

① Shelf impression: Good design can make products play a strong role in attracting customers on the shelf;

② Readability: The text on the package must be clear and easy to read, and the product description must be simple, direct, and clear at a glance;

③ Appearance pattern: The appearance pattern must be beautiful, eye-catching, metaphorical, and artistic. Success;

④ Trademark impression: The trademark should be concise and clear, leaving a deep impression at a glance;

⑤ Description of functional features: the function, characteristics, and opening method of the product , precautions, etc. should also be expressed in simple and clear graphics and text.

A design with the above five basic points will make consumers love it. Therefore, in the process of packaging design, we must first pay attention to the overall relationship between the various design elements.