Many designers often don’t know where to start when designing LOGOs. Some designers are even used to drawing directly with the mouse in the computer design software, and they can draw wherever they think. This situation makes the quality of the designed logo unsatisfactory. Let’s take a look at some commonly used creative methods in logo design with pictures and texts, which will be of great reference for everyone when designing logos.

Meaning:

Symbol

It is the use of visual graphic symbols to evoke people's memory of a certain abstract meaning, concept or emotion.

Symbolic signs are based on the specific culture and religion of a nation and only people with the same living environment can correctly convey and understand its symbolic meaning.

You can use an animal or a symbol to implicitly express the company's ideals and temperament.

Metaphoric

Metaphor is the use of one or a group of visual symbols to express another parallel layer of related meaning.

The metaphor is based on the nature or relationship between the two. Metaphorical signs use the process of A to say B to tell the problem from the side, requiring readers to participate in association to complete the entire design conception process.

This kind of graphic expression is interesting and profound, and leaves room for cultural and artistic imagination.

Story

It is to use the characters or symbols in the story as elements of logo design, to use the widespread circulation of the story to convey the company's philosophy or industry characteristics, and to follow the trend. move.

Based on the public’s awareness of stories, the storytelling method has a good communication effect.

Graphic starting point:

Concrete logos

When selecting themes for concrete logos, try to use those elements that people are familiar with, and create individual components on this basis. . Familiar elements can affect people's visual nerves, arouse people's excitement, and produce profound memories.

There are many ready-made signs around us. Introducing original popular elements can create a sense of intimacy for the company and increase the personality and difference of the products.

Pictographic signs

Pictographic signs begin to simplify and refine the characteristic morphological symbols on the basis of concrete signs to convey the key information of the enterprise.

Abstract logo

The designer creates a graphic to express the company's meaning and vision.

Text-based:

English logo

One advantage of English logos over graphic logos is that viewers can read what they see.

Produce consistency in communication media and achieve unity in hearing and vision.

Therefore, large international companies generally use English text logos, which has also created a number of domestic copycats of international companies.

Chinese logos

Modern Chinese font logos are gradually developing towards flatness and personalization.

While modern times are experiencing internationalization, Chinese logos are constantly learning from Chinese calligraphy fonts and folk decorative fonts, and carrying forward the national beauty of Chinese characters.