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Why can DJI achieve such a high market share?

Excellent technology, crushing its peers

DJI (DJI) is currently the best company in consumer drones, and its leading position in the global drone market The share rate reaches more than 70%. DJI’s Phantom 3 series products have detonated the entire consumer drone market. Now the latest drone under 10,000 yuan is the Phantom 4, with a flight time of up to 28 minutes. The effective flight time is about 25% higher than the previous generation. . The image transmission and flight control distance is as far as 5 kilometers, allowing you to fly as much as you want and shoot calmly. Phantom series products, Phantom 4 has comprehensively improved configurations on the basis of Phantom 3. In addition, the three innovative functions of "obstacle sensing", "intelligent following" and "pointing flight" added for the first time have become the biggest highlights, making the drone Truly integrated with artificial intelligence. For those with more than 10,000 yuan, there is the Inspire1 dual-control version, which can be equipped with a Zenmuse X5 camera. Its powerful imaging capabilities are hidden in a compact and lightweight body. It can shoot high-quality 4K videos and 16-megapixel DNG lossless format photos. Zenmuse X5R can shoot 4K video in lossless format, record complete picture details, and provide more space for post-processing. It is an ideal partner for professional film and television production. Zenmuse X5 series aerial cameras are equipped with a standard MFT (Micro Four Thirds) mount, which can replace specified lenses, and also has rich functions such as remote focus adjustment and aperture setting. In the second half of the year, three new aircraft including Mavic, Phantom 4pro and Inspire 2 were released, as well as several Zen meditation cameras, as well as handheld shooting equipment such as Osmo, Ronin, and M100. It is worthy of being a pioneer in aerial imaging systems.