Taobao official explanation: If the complaining party complains about the unauthorized distribution of its products by Taobao sellers (reflecting the problem that Taobao sellers sell their products at lower prices), according to the law, it is not a Our company has no right to deal with illegal or infringing activities.

The waiter’s official reply

Dear, if the Taobao store sells your products without your company’s authorization, please check whether the following three situations are included:

1. The complaining party complained about the unauthorized distribution of its products by Taobao sellers (reflecting the problem that Taobao sellers sold their products at lower prices). According to The legal provisions do not constitute illegal infringement, and our company has no right to deal with it.

2. If the complaining party’s trademark is still being accepted and has not obtained exclusive trademark rights, the complaining party does not currently have the right to prohibit others from using the same or similar trademark as yours.

3. Our company believes that if the product information published by a Taobao seller is the product of the right holder, the original logo of your product that appears on the picture of the product published by the seller and the seller’s text description Any calls to goods are not trademark infringements as defined by relevant laws and regulations.

If the above infringement cases are not accepted, you can initiate an intellectual property complaint in time. For details, please click here

The types of intellectual property rights currently accepted by Taobao include: trademark infringement complaints, Patent infringement complaints, copyright and other infringement complaints

How to carry out effective control?

At present, there are three main solutions, let me share them with you: 1. Copyright complaint: Any pictures that have been stolen from the company's official website, flagship store, or offline promotional albums will be complained with copyright. Processing results: The store deducts 2 points, the product link is deleted, and the transaction is cleared. 2. Trademark complaint: If the company's trademark LOGO is prominently used in the main picture or details page of the product, a direct complaint will be made in the name of infringement of intellectual property rights. The result will be: 2 points will be deducted from the store, the product link will be deleted, and the transaction will be cleared. 3. Counterfeit purchase appraisal: Mainly for counterfeit shops, purchase the corresponding products, and then issue an identification report of the counterfeit goods and make a complaint. The processing result: the store will deduct more than 12 points, the store will be closed for 15 days, the link will be deleted, and the transaction will be cleared. . Note: The above three complaint methods are commonly used by us; for different connections, we will use targeted complaint methods. For example, methods that may be used later include: scratch code complaints, false propaganda, counterfeit authorization, unfair competition, etc. method. Complaints are only the first step in control. The second step is communication. If the dealer is willing to change the price, the complaint can be withdrawn. After all, the purpose of price control is not to combat distribution, but to control prices. The so-called harmony brings wealth. The third step is to integrate. For some high-quality stores, if the other party is willing to distribute and sell at the brand's price, then integrating them for distribution can be said to be a double benefit to the company. The above processing methods can basically effectively deal with stores that sell on Taobao in the name of the company's brand, crack down on some stores that sell fakes and compete with low prices, achieve a control effect, and establish a harmonious and stable e-commerce environment. There will be no conflicts, two-way development can occur, and dealers will have more confidence to represent your products.