The relationship between e-commerce and intellectual property rights is as follows:

1. E-commerce is an electronic business operation model that uses electronic data processing technology to conduct trade activities. Its core is "data information" , and the content of these data information is mostly a series of text, graphics, sounds, images, computer programs and other works. The digitization and dissemination of these works in the network environment are protected by copyright and related rights.

2. Internet-based e-commerce activities, websites and web pages are filled with various trademarks or other logos, and can enjoy the protection of trademark rights, goodwill rights and other rights.

3. Most of the technologies used in network transmission are completed through various computer programs and software. E-commerce conducted on the Internet has also led to continuous innovation in traditional business methods, all of which involve technical secrets or patents. Technology should be protected through patent laws and related laws.

Intellectual property rights are explained as follows:

Intellectual property rights are "a collective term for rights generated by law based on creative achievements and industrial and commercial marks."

The three most important intellectual property rights are copyright, patent rights and trademark rights. Patent rights and trademark rights are also collectively referred to as industrial property rights. Intellectual property rights in English are "intellectual property", which is also translated as intellectual achievement rights, intellectual property rights or intellectual property rights. ?

Article 123 of the Civil Code that came into effect on January 1, 2021 stipulates: "Civil subjects enjoy intellectual property rights in accordance with the law. Intellectual property rights are exclusive rights enjoyed by the right holder in accordance with the law with respect to the following objects Rights: (1) Works; (2) Inventions, utility models, and designs; (3) Trademarks; (4) Geographical indications; (5) Trade secrets; (6) Integrated circuit layout designs; (7) New plant varieties ; (8) Other objects stipulated by law. "

Intellectual property rights can be understood as "property rights to knowledge" on the surface, and the premise is that knowledge meets the conditions for becoming legal property. However, the essence of knowledge is a kind of information, which is intangible and free-flowing.