The apple logo is missing a bite in case the apple looks like a tomato.

In p>1976, the first logo of Apple was painted with pen and ink by Ron Wayne. The design was inspired by Newton's thought under the apple tree and he discovered the law of gravity. Apple also wanted to follow Newton's example and devote itself to scientific and technological innovation. However, this logo is complex and difficult to remember. It is only used in the production of Apple I, so it was quickly abandoned by Apple.

In p>1976, Jobs decided to re-appoint Rob Janov, the artistic director of Regis McKenna Public Relations Company, to redesign a better trademark to match the release and use of Apple II.

So Janov began to make a black-and-white silhouette of an apple, but he always felt something was missing. Later, Jano wanted to simplify the shape of the apple and was bitten on one side-A? Byte (one byte), in case the apple looks like a tomato, and then Javov added six colored and horizontal stripes, thus completing the colorful apple logo as we know it today.

subsequent changes to the logo

in p>21, the Apple logo became transparent, mainly for the purpose of matching the Mac OS X system that was first introduced to the market. This time, the core value of Apple's brand changed from computer to computer system, and the Apple logo also followed the change of the interface style of the system and adopted a transparent texture.

in p>27, it was changed to metallic silver gray with shadow again. When Apple launched the iPhone, it officially changed its company name from Apple Computer Company to Apple Company. Apple logo is made of glass texture, which is designed to bring a brand-new user experience by innovatively introducing Multi-touch touch screen technology to cooperate with iPhone. In 213, it was changed to a flat-style pure black logo without concave and convex feeling, and it has been used ever since.

above content reference: Baidu Encyclopedia-Apple Company