After this commercial infringement case, practitioners have strengthened their emphasis on intellectual property rights, standardized the use of intellectual property rights, and promoted the healthy development of the industry.

According to the news, companies such as Qianxun (Hangzhou) Culture Media directly sold Yuanmi products on the Internet platform, and then Longping High-Tech Company discovered the matter and conducted direct negotiations and handling. I hope The other party stops relevant publicity. However, the latter still used relevant names and portraits in different social media platforms and articles. Finally, Longping Hi-Tech sued Qianxun (Hangzhou) Culture Media and other companies for infringement of the right of portrait and name. After a trial, the Hunan High Court determined that Longping Hi-Tech had obtained The exclusive right to use Yuan Longping's name should be protected by law. The fact of infringement by Qianxun (Hangzhou) Culture Media and other companies has been established. The relevant companies are ordered to immediately stop the unfair competition of commercial use of Yuan Longping's name and portrait, and compensate Longping High-tech Company 100,000 yuan. economic losses.

In this case, Yuan Mi was used to promote the product brand without obtaining the relevant permission statement in advance, and Yuan Longping's portrait and name were used freely in relevant channel articles. These are very typical commercial infringements. The Hunan High Court determined that the infringement fact was established, which sounded an alarm to the majority of practitioners and made everyone understand the importance of intellectual property rights again. For companies, arbitrary infringement and use of brands will disrupt market order and lead to unfair competition. Only by timely adjustment and governance to ensure the healthy operation of intellectual property compliance can the positive development of the industry be achieved and the spirit of honesty and trustworthiness be reflected. Yuan Longping? is not just a product trademark, but behind it represents the unknown contributions of generations of Chinese people to hybrid rice. These are intangible values ??and hard work. Therefore, practitioners must learn to face up to the role and importance of intellectual property rights, standardize the use of trademark images, avoid infringement in daily business activities, and ensure the steady and long-term development of intellectual property rights.