In fact, every designer has his own unique understanding of the method of logo design. This view seems to be based on the customers he comes into contact with, the social environment he is exposed to, and various knowledge cognitions. These are the presentation modes that have been proven in practice and finally broken away from. What is the idea behind logo design?

This idea can be referred to as the physical (symbolic) method. Logos designed with this idea all have one characteristic: the person or object depicted in the logo itself has strong symbolic meaning and legendary stories.

This is the earliest logo design idea in history. In ancient times when the commodity industry was not yet developed, logo designs were mostly family emblems. In the past, the emblems of almost all European families were based on an animal as their own symbol (also known as the "mascot"), such as the elk symbolizing justice, the bull symbolizing tenacity, the eagle symbolizing overlord, etc.. .... Mainly based on some animals and plants full of meaning, they have become symbols on the emblems of various families.

In modern times, the physical method is also the most widely used design idea. They are all representatives of this physical method design idea. I think everyone should be familiar with the meanings represented by these logo mascots. The most important step in this idea is to find a representative person or thing that corresponds to the philosophy and purpose of the company itself.

The second idea

can be regarded as an extension of the law in kind. Known as the regional (emotional) method, this design idea is characterized by a strong focus on the expression of personal emotions or regional customs, and the use of rich colors and texture effects.

After mankind entered the era of handicraft industry, civilizations around the world continued to collide and integrate. At the same time, a new problem also arose: some people used mainstream mascots (eagles, cows, horses, (deer, lion, tiger) family crests continue to be "matched" all over the world.

Not only must the number of mascots be ahead of others, but the color combination must also be unique.

The main idea of ??logo design is to adopt the most representative local totems and colors, or start from famous local customs. The colorful colors are eye-catching, and efforts are made to integrate local characteristics into the logo design. Since such a logo will be difficult to identify if printed in black and white, the logo must appear in full color. The printing cost is very high, so the companies behind these logos are generally not short of money. In modern times, we would call this design style a "retro feeling".

The third idea

Inherits the characteristics of the first two ideas and is called the classic (international) method. This idea weakens the depiction of the mascot itself and emphasizes the geometric composition. At the same time, we pursue the beauty of symmetry.

After the Industrial Revolution, a certain young man in Germany founded the famous Bauhaus design school in order to change people's cold and stereotyped impression of industrial products, introducing the world to modern design, and slowly formed It developed an "internationalist" style, which advocated "less is more", monotonous colors, and geometric compositions, which also influenced the logo design of that era, and gradually formed a classic design idea.

The fourth way of thinking

carries forward the idea of ??"less is more" in the previous way of thinking, which is called the minimalist (international) method, using the fewest elements to express rich meanings.

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