Brands and trademarks are actually the same. A trademark (brand) represents the name of a product and distinguishes it from other products. It also distinguishes the source of services for the product (which company it belongs to).

There is also a type of business name. For example, the Coca-Cola Company’s brands include Coca-Cola, Sprite, and Fanta. Coca-Cola is both a business name (because the company name is Coca-Cola, but in China, business names are only protected by the municipal industrial and commercial department) and Belonging to trademarks, Sprite and Fanta are only trademarks.

Trademarks (brands) are divided into three states:

Registered (registration means protected by law), applied but not registered successfully, and unregistered. These three states are determined by law. distinguished by status.