Iverson’s sneakers are from Reebok. REEBOK comes from the United States and has been committed to becoming a first-class fitness brand among fitness enthusiasts.

Reebok, headquartered in Canton, Massachusetts, designs, sells and distributes athletic, fitness and casual footwear worldwide under the Reebok, Rockport, CCM, JOFA, and Greg Norman brands. , sportswear and equipment.

In the long history of brand development, Reebok has signed contracts with stars such as: Allen Allen, a famous American NBA basketball player who has been selected into the NBA All-Star lineup many times and was the captain of the American Men’s Basketball Dream Team. Ferson (lifetime endorsement for Reebok).

And Francis, the former uncrowned NBA dunk king, also joined the Reebok family in 1999, Jason Terry, Gallinari, Sessions, Nelson, "Shaq" O'Neal", "Rain Man" Shawn Kemp. "Chinese basketball player Yao Ming was also a contract star with Reebok before he retired.

Extended information:

Reebok's development prospects:

In the world sports goods market, the top three are Nike, Adidas and Reebok. Soon, this ranking may change.

Because Adidas-Solomon, headquartered in Northern Bavaria, Germany, will acquire all shares of Reebok for US$3.8 billion. After the two companies merge in early 2006, the new company's annual revenue will reach US$12.3 billion, approaching Nike's US$13.7 billion in 2004-2005.

Its share in the global sports goods market will also reach 20%, closely chasing Nike's 1/3 share, and will pose a strong challenge to Nike.

Baidu Encyclopedia—REEBOK