There are too many brands in the supermarket. It can be said that there must be a supermarket where there are people, and the way for people to distinguish a supermarket is to look at its brand name. For the cognition of an item, first know its name, and then understand its shape, in order to have a good cognition of this supermarket.

so what kind of trademarks are mainly involved in supermarkets? After the query of Bajie Intellectual Property Trademark Encyclopedia, we can know that supermarket trademarks belong to the 35th category -352- auxiliary industry of business administration, 353- promotion for others, and 359- retail or wholesale services. The 35th category has always been called universal trademark, so it is very necessary to choose this kind of trademark.

I don't know if you have understood some knowledge about trademarks. In recent years, because intellectual property rights have been gradually valued, trademarks have become an important factor for enterprises to gain a foothold in the market, and the number of registered trademarks of enterprises has gradually increased. Some words with large traffic in the market are often used by people to register as trademarks in order to attract certain traffic.

but in fact, your own trademark can be known to people after a period of time, and you can get unexpected results if you follow the steps. The first thing in this matter is to choose a name that conforms to the trademark law and is not similar to the trademark name of the earlier application. Of course, apart from word mark, it is also common to choose to design a unique LOGO graphic as a trademark, which depends on the definition of the enterprise itself.

after choosing a name, you need to consider the registration category. Trademark * * * has 45 categories, and the categories involve all walks of life. Applicants should consider the categories involved in the trademark when choosing categories, and also consider the categories involved in future planning to avoid hidden dangers in later expansion. In terms of choosing categories, it is natural that the more categories you choose, the better your trademark will be. Therefore, full-category registration can be implemented under certain conditions.

after that, there is trademark registration, and there is a high probability that the trademark will be rejected when it enters the registration application. Because trademark review is conducted by trademark office examiners with personal knowledge and experience, there are personal subjective factors in trademark review, and different examiners are bound to have different judgment results. Therefore, the reconsideration procedure and administrative litigation can also win some almost approval for the rejected trademark.

After obtaining the trademark registration certificate, it is not the end but the beginning of another challenge. Enterprises should put the trademark into the market as soon as possible, because if there is no evidence to prove that the trademark has been used for three consecutive years, then they will face the problem of withdrawing the trademark. There is also a trademark renewal that needs attention later. The Trademark Law stipulates that the protection period of a registered trademark is 1 years, and the applicant shall apply for renewal within 12 months before the expiration or within 6 months after the expiration, otherwise the trademark will be cancelled.