When it comes to Huawei, we first think of the Leica triple camera advertisement. After all, its camera capabilities are obvious to all. In fact, since the P9 was launched, Huawei's photography capabilities have been very strong, and it has been at the top of the photography list since the P20 Pro. Recently, it was revealed that a domestic manufacturer will use a Zeiss co-branded camera. This is the second Zeiss co-branding after Nokia. Is this co-branding really useful? Or is it just for the logo?

Manufacturer co-branding has two purposes. One is to obtain excellent algorithms from camera manufacturers. After Huawei co-branded Leica, the two companies cooperated to jointly debug and optimize the cameras on the mobile phones. The quality of mobile phone photography has a lot to do with the quality of the algorithm.

For example, the iPhone 12 Pro, which has three small cameras, received a high score of 128 in the DxOMark rankings and is currently ranked fifth. Looking at the hardware alone, the iPhone 12 Pro is definitely far from that level. It is precisely because of its excellent algorithm that it can achieve such high results. Domestic machines are not particularly good in terms of algorithms. It is a good way to find excellent manufacturers to cooperate in debugging.

The second function of co-branding is to increase the visibility of the product. As mentioned at the beginning, when mentioning Huawei, you can think of Leica triple camera, which gives people a very powerful feeling. In addition, the co-branded logo is also very recognizable in flagship phones, both in advertising and design.

Co-branding with other manufacturers means that prices will increase for consumers. After all, the wool comes from the sheep. Cooperation between mobile phone manufacturers and other camera brands and licensing of logos all have certain costs, which will eventually be superimposed on consumers, so the price/performance ratio may not be that high. ?

In short, someone broke the news that there will be new domestic manufacturers co-branded with Zeiss, which has advantages and disadvantages for consumers. On the one hand, co-branding can improve the quality of photos; on the other hand, the price of mobile phones will increase. Can you accept the price increase caused by co-branding with Zeiss?