Kappa is an Italian sports and casual clothing company established in Turin, northwest Italy, in 1916. Formerly a small company called m.c.t. The full name of the company is "societa anonima calzificio torinese". In 1993, Kappa Kappa was acquired by a consortium called Basic Properties, and received full financial support from the fashion brand Benetton, which made Kappa stronger and has become the largest privately owned sports products group in Europe. On February 9, 1999, kappa reached a higher level and won the favor of the Italian national football team, the world's top team, to become its sponsor. The players were all superstars, which greatly increased Kappa's reputation. What is even more remarkable is that Kappa has become the only brand that can put its own number on the Italian national team jersey. The origin of the KAPPA trademark LOGO

In 1969, a pair of male and female models sat down to rest during a break from work. The photographer accidentally captured this scene, and this world-famous brand LOGO was born. This romantic character mark is still used today and has become a visual symbol that is popular around the world. Kappa is the 10th letter of the Greek alphabet. Kappa's LOGO is pronounced Omini (Gemini). The reason why this pair of men and women sit back to back is because Kappa believes that men and women can share the joy of sports together. And men and women should also support each other to achieve their goals, both on and off the court. China Market - KAPPA

China Dongxiang (Group) Co., Ltd., Hong Kong Stock Exchange Stock Exchange No.: 3818, together with its subsidiaries "the Group") is a leading international sportswear brand enterprise in China. The Group is principally engaged in the design, development, marketing and distribution of branded sportswear. Since May 30, 2006, China Dongxiang has become the entire equity holder of the internationally renowned Kappa brand in China and Macau.

The Group took another important step in April 2008 by acquiring PHENIX Company, which owns the KAPPA brand and the PHENIX brand in Japan, opening a new chapter in China's multi-brand strategy. China Dongxiang will enrich the regional brand portfolio, expand the Group's product categories, and explore opportunities to develop China's ski and outdoor sportswear market. It will further strengthen its capabilities by integrating Japan's PHENIX's strong design and R&D capabilities and experienced R&D professionals. China Dongxiang's existing R&D technology and capabilities provide a solid platform for the long-term development of KAPPA and other brands in the Chinese market. Currently, the Group's products, with their energetic, fashionable and youthful images, are warmly welcomed by China's rapidly growing high-potential customer base. Brand positioning

KAPPA's brand positioning is sporty, fashionable, sexy, and tasteful. The target consumers are people aged between 18 and 35 whose life and clothing are full of vitality, youth and fashion.

KAPPA was born in Italy in the late 1950s and gradually developed into a famous sports and leisure clothing brand in Europe in the 1960s and 1970s. KAPPA's logo is two men and women sitting back to back, which represents sports, youth and passionate lifestyle.

In early 2002, China Dongxiang brought KAPPA, which is full of Mediterranean blue romance and passion, to China, and passed on the new sports fashion concept to Chinese consumers. Since May 2006, China Dongxiang has owned the brand ownership of KAPPA in mainland China and Macau, and has completely independent comprehensive plans such as product research and development, marketing, sales organization and channel strategies. Product Introduction

KAPPA’s products are mainly designed for sports and leisure, conveying the traditional European style to Chinese consumers, fully displaying the brand concept of fashion, sexiness, sportiness and taste, and demonstrating the brand’s unique innovation style.

KAPPA’s clothing, footwear and accessories are novel and unique in design and can be matched with each other. They are divided into football, classic, national, fitness, life and other series according to different sports types and design elements to meet the needs of consumers. the different needs of users. Sales Network

The rapid expansion of the distribution network is the basis for KAPPA's strong business growth. China Dongxiang has internationally leading business concepts and has formed a complete and unique sales management system. The strict dealer rating system ensures the control and distribution capabilities of each regional market and reduces unhealthy competition between each other; the competitive sales reward mechanism greatly enhances their enthusiasm and loyalty to participate, and also brings benefits to dealers. for greater benefit.

KAPPA has also adopted a new generation of systematic management, which has created a virtuous circle that has promoted the penetration of China Dongxiang's brands in the Chinese sportswear market, and the number of retail stores has grown rapidly. At present, KAPPA stores have covered all provincial capitals and major large and medium-sized cities in China. There are more than 3,500 fashionable, dynamic and distinctive KAPPA stores.

While continuing its original successful practices, China Dongxiang will continue to open more Kappa stores and actively establish more different forms of cooperation with major dealers to promote continued rapid growth in KAPPA sales.