Fengxi District is located in the west of Chaozhou City, the "porcelain capital of China", which is the leader of the "porcelain capital of China", the sub-center of Chaozhou City and an important economic growth pole. After more than 3 years of reform and opening-up, Fengxi Ceramics stands out among the same industries in China, and has become the most dynamic, fastest-growing, largest-scale and most complete ceramic producing area in China. It is also an important production base of craft porcelain and sanitary ware at home and abroad, and the largest production and export base of daily-use porcelain in the world.

I. Basic information

Fengxi District was established in December 1995, exercising county-level management functions, thus turning a new page in the development of Fengxi. At present, there are more than 5, ceramic production and related supporting enterprises with an annual output value of more than 3 billion yuan. The whole area is about 25 square kilometers, and there are 6 neighborhood committees in 26 villages under its jurisdiction, with a registered population of about 12, and a foreign population of over 13,. In 215, the region's GDP reached 11.668 billion yuan, an increase of 8.5%; It is estimated that the per capita GDP is 78,5 yuan, an increase of 8.2%; The general public budget revenue was 386 million yuan, an increase of 1%; Investment in fixed assets was 2.416 billion yuan, an increase of 26.4%; The total retail sales of social consumer goods was 5.729 billion yuan, an increase of 12.5%.

second, the characteristics of the industry

(a) deep cultural heritage, strong historical atmosphere. Ceramics is the leading industry in Fengxi. As early as more than 13 years ago, Fengxi people used local porcelain clay to produce all kinds of utensils, and the traditional creative techniques have been passed down and developed. Fengxi porcelain has long been famous for its characteristics of "white as jade, as thin as paper, as fine as silk, and as loud as a chime". Craft porcelain constantly draws lessons from and absorbs folk art skills and expressions with Chaozhou characteristics, such as clay sculpture, gold lacquer wood carving and embroidery, and also accepts some overseas styles, which has outstanding historical, cultural and artistic value. After generation after generation, Fengxi's ceramic art is becoming more and more perfect, with a collection of fine products and colorful. The world's first large-scale porcelain print was born in Fengxi, and its masterpieces have made great achievements in various domestic competitions. In 24, it was named as "the hometown of folk art in Guangdong Province-the hometown of porcelain and plastic in Fengxi" and won the title of "the hometown of folk culture and art in China" at the end of 28. In the same year, "Fengxi Porcelain Burning Technique" won the national intangible cultural heritage "Protection Project". In March 214, "Ceramic Products Fengxi District, Chaozhou, Guangdong" was selected as the list of "National New Industrialization Industry Demonstration Base" by the Ministry of Industry and Information Technology. In November of the same year, the "Fengxi Hand-held Zhu Clay Pot" project entered the fourth batch of national intangible cultural heritage representative projects. The ancient ceramic cultural heritage glows with beautiful style of the times in the hands of modern fengxi people.

(2) Excellent industrial structure and high brand grade. The industrial structure of Fengxi ceramics has been optimized day by day, and a complete industrial system has been formed, which is mainly composed of craft porcelain, daily-use porcelain and sanitary ware, supplemented by Christmas porcelain, toy porcelain, decorative porcelain, garden porcelain, wax products, wood products, iron products and resin products, and supported by porcelain clay, chemical pigments and packaging and transportation. Supporting enterprises such as ceramic raw material processing, ceramic chemical industry, ceramic decal and product packaging have also developed simultaneously, and the ceramic industry chain is relatively complete. At present, ceramic enterprises in the whole region have 4 well-known trademarks in China, 13 enterprises with national inspection-free products, and the number of provincial famous brand names has increased to 29. A batch of products were selected by the Great Hall of the People, foreign embassies and Diaoyutai Hotel, and became the State Council-specific porcelain, national gift porcelain, Olympic porcelain and World Expo porcelain, which entered the national palace and entered the world stage. Fengxi District is also one of the three pilot units of the Guangdong provincial government to create a regional international brand. The regional brand "Chaozhou Songyao" has completed the registration of Chinese and English domain names, and the influence of the collective trademark "Fengxi Ceramics" at home and abroad has been further enhanced.

(3) Strong innovation ability and large market share. Scientific and technological innovation is the "important engine" for upgrading the quality and connotation development of Fengxi. Based on the technical advantages and R&D strength of domestic universities and ceramic R&D institutions, the public innovation service platform with Chaozhou Ceramic Research Institute as the main body keeps the achievement conversion rate of key research projects above 95%, which promotes the overall innovation ability of the ceramic industry in the whole region to be improved rapidly, the ceramic characteristic industry develops rapidly and the industrial economy presents a steady development trend. In 215, the added value of ceramic industry above designated size was 5.13 billion yuan, up by 9.6%, and the added value of industrial above designated size was 6.263 billion yuan, up by 9%. In 215, enterprises in the whole region obtained 119 national patents, and 4 newly-opened technical transformation projects were carried forward, with an investment of 76 million yuan. There are 6 provincial engineering technology research and development centers, 6 provincial enterprise technology development centers and 1 high-tech enterprises in the whole region. Two companies, Sitong and Songfa, were successfully listed, and the number of A-share listed companies in the region increased to three, accounting for three quarters of the number of A-share listed companies in the city. The market structure is constantly optimized and the sales network is becoming more and more perfect. Traditional markets such as Europe, America and Japan have been consolidated, and the development of emerging markets has continued to increase. The products sell well in more than 18 countries and regions on five continents. In 215, the region's foreign trade exports reached US$ 62 million, accounting for 22.5% of the city's total exports, an increase of 3.1%, ranking first in the city. The domestic market sales channels have been further broadened, and some enterprises have set up specialty stores, chain stores and franchise stores in Shanghai, Guangzhou, Beijing and other big cities and commodity distribution centers such as Yiwu and Harbin, and their high-end market share has gradually increased.

At present, Fengxi District, under the leadership of Scientific Outlook on Development, is fully implementing the spirit of the Fifth Plenary Session of the 18th CPC Central Committee, the Central Economic Work Conference and the Plenary Session of the Provincial Party Committee and the Municipal Party Committee. Focusing on the "four comprehensive" strategic layout and the "five development concepts", in accordance with the strategic deployment of the province "revitalizing the east and west of Guangdong" and the city "one center, three districts" and "five major ecosystems", it adheres to the theme of improving quality, increasing efficiency and upgrading. Guided by urbanization, high-end and greening, and driven by the "three reconstructions" of industry, city and government affairs, we will build a functional and innovative modern urban area in an all-round way, promote economic, political, cultural, social and ecological civilization and party building as a whole, build a brand-new Fengxi with the spirit of reform and innovation, make contributions to the "first good area" and set a benchmark. 、