The relationship between commodity trademarks and trade names and enterprise names is generally not very close. Except the trademarks of individual commodities, they are all related to the names of trade names and enterprises. For example, "Goubuli" is not only the trademark of this commodity, but also the trade name and name of the enterprise that produces this kind of steamed stuffed bun. However, this situation is often a minority. In most cases, there is no direct connection between commodity trademarks and trade names and enterprise names. For example, "Shuangqian" brand rubber overshoes have nothing to do with the trade name and enterprise name of its production enterprise "Greater China Rubber overshoes Factory". Another example is the "Beijing" brand TV set, which has nothing to do with the trade name and name of its manufacturer "Tianjin Communication Broadcasting Electronics Company". Therefore, in most cases in practice, the relationship between commodity trademarks and the names of production enterprises is not very close. However, service trademarks are not, and they are often closely related to trade names and enterprise names. Especially the text content, often many service trademarks directly use the same text of the trade name. For example, the shangri-la service trademark mentioned above is the same trademark registration website that directly adopts the trade name (font size) of its own enterprise, but the service trademark is not, and its connection with the trade name and enterprise name is often inseparable. Especially the text content, we chose the service trademark.