Italy:

Fila was founded by the FILA brothers in BIELLA, Italy in 1911. It has successively developed golf, tennis, fitness, yoga, running and skiing series, and finally established a world-famous brand. The backbone of sports brands is considered to be a representative of art and a model of luxury. The bright and bold design style, outstanding elegance and unique product functions make FILA unique in the world's top sports brands and famous all over the world.

Trademark The fila sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss. This f letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere.

On August 14, 2007, Belle Group announced that it had entered into multiple agreements with Fila Luxembourg and Fila Group to acquire Fila’s Chinese trademark and other related property rights, involving an investment of US$48 million. According to the relevant agreement, Fila Luxembourg agreed to transfer the Fila Chinese trademark to Belle Group, and Belle Group paid US$48 million in cash for the relevant transaction.