houv is a clothing brand.

The essence of a brand is that the brand owner's products, services or other advantages over competitors can bring equal or higher value to the target audience than competitors. The values ??include: functional benefits and emotional benefits.

In a broad sense, "brand" is an intangible asset with economic value. It uses abstract, unique, and identifiable mental concepts to express its differences, and thus occupies a certain position in people's consciousness. . Brand building is long-term.

In the narrow sense, "brand" is a "standard" or "rule" that has both internal and external aspects. It is made by standardizing and regularizing the four aspects of concept, behavior, vision and hearing, so that it has A general term for an identification system that is unique, valuable, long-term, and cognitive. We also call this system CIS (corporate identity system) system