Pan Junhai, owner of Lishanghuang Company, founder of "Lishanghuang" roasted nuts. 33 years old, the son of a farmer, 48 chain stores, and an annual output of more than 1,000 tons of roasted seeds and nuts. These words outline the entrepreneurial legend of a rural youth. After 20 years of entrepreneurship, Pan Junhai went from having a debt of 2,000 yuan to establishing a speculator kingdom with 3,000 stores. He told us a story of a counterattack from a humble family based on his own experience.

On July 6, Pan Junhai, who had just returned to his hometown, sat in front of reporters. He didn't speak much and looked a little green. It was he who created the "Grain Shanghuang" brand and became a leader in domestic roasted seed companies. From the son of a farmer in Daliu Village, Wenji Town, Yingquan District more than ten years ago, to a young entrepreneur today, Pan Junhai has embarked on a glorious journey in life with diligence and integrity.

Guangzhou Lishanghuang Food Co., Ltd. is a chain brand integrating green snack food research and development, fine processing, warehousing and logistics, and terminal retail. Since becoming associated with chestnuts in 1999, Lishanghuang has been deeply involved in chestnuts and traditional snacks for many years. The current market size has covered many cities across the country, with direct-operated stores in Beijing, Shanghai, Guangdong, Sichuan, Anhui, Hunan and other places, becoming a leader in the domestic chestnut industry. 's leading brand. Good reputation comes from the ultimate quality and service. Adhering to the corporate values ??of "gratitude, innovation, growth and sharing", Lishanghuang will always move towards the corporate vision of creating a century-old national brand of snack food, allowing the world to enjoy Chinese food.

In 1999, the founder Mr. Pan Junhai entered the snack food industry in the year of hard work;

In 2001, he devoted himself to exploration and became a snack supplier for famous supermarket brands (Jusco, Carrefour, Parknshop, etc.);

In 2004, the entrepreneurial team strictly controlled quality and won a reputation in the market with high-quality products;

In 2005, the brand's first year, the entrepreneurial team explored the direct-operated store sales model and became the predecessor of the Emperor. "Lishanghuang" opened a direct store in Guangzhou and made its debut;

In the 2007 Technology Innovation Year, it invested in the establishment of constant-temperature cold storage and gradually improved the refrigeration and preservation technology to ensure the best taste of the products;

2008 Strategy In the year of transformation, the company registered the global brand trademark "Emperor of Grains", launched a new round of marketing strategy, and continued to work hard to create a well-known brand with national competitive advantages. ;

In the 2009 brand development year, the store VIS system took on a new look, and brand development entered a new era;

In the 2011 market expansion year, the Shanghuang branch expanded to ten major cities such as Guangzhou, Shenzhen, and Hefei, and developed Became a well-known brand of roasted seeds and nuts and dried fruits in Guangdong Province;

The 2012 Brand Concept Year, the Shanghuang branch continued to expand in South China, establishing a brand concept of sustainable development for a century-old enterprise;

The 2013 Innovation and Transcendence Year Strengthen the construction of corporate culture and talent innovation capabilities, continuously expand branches, and radiate brand influence to all parts of the country. In 2014, we will build a food industrial park in the year of comprehensive improvement, optimize the logistics system, and play its hub role; introduce various types of talents, solidly cultivate "internal strength", We are marching forward towards a modern new enterprise.