Xu Nuo——a lifelong promise!

Xu Nuo is a registered trademark of Xu Nuo Rice Wine (Hubei) Co., Ltd., located in Muzidian Town, Macheng City, Hubei Province - a rice wine town, in the Magnetic Valley of the Dabie Mountains - the Magnetic Valley of the World. We take "promoting the ancient brewing methods of the Shang Dynasty and inheriting the quintessence of the world's ancient wines" as our mission and "create the first high-end rice wine brand in China" as our goal; we are a private enterprise integrating rice wine brewing, experience agriculture, and primitive breeding as an industrial cycle. . It owns rice wine brands such as Xu Nuo puree, Xu Nuo original brew, Xu Nuo rice beer, and other experience agricultural brands such as farm leasing, farming education, and organic rice. It also owns primitive breeding such as Guixiang native chickens, Guixiang black pigs, and Guixiang goats. brand.

Brand Origin

In 1985, according to archaeological research on the tomb site of Prince Yinjiao of the Shang Dynasty in Muzidian Town, Macheng City, Hubei Province, the wine vessels of the Shang Dynasty were unearthed, which was also recognized by the archaeological community. It is called the proven source of rice wine.

According to the folk song - "Old rice wine, strawberry fire, except for the emperor, I am" - it is said that Daji killed Queen Jiang Huang in order to gain the throne of queen. Yin Jiao raised troops to resist, and fled after failure. When he arrived at Muzidian, Uncle Dongshan thought about the generals and swore, "I, Yin Jiao, promise to make a comeback." He passed on the glutinous rice wine brewing technology of the Shang Dynasty to the people, lived a happy life with the local people, and established a strong relationship with them. After King Zhou learned about it, he sent King Wucheng Huang Feihu to attack Dongshan. Because he was outnumbered, the prince of Yinjiao died in the battle on Gulong Mountain in Dongshan. In order to prevent the dead Yin Jiao from resurrecting, Daji ordered Yin Jiao's body to be buried in a pond and covered with huge rocks, forming the tomb of Prince Yin Jiao in the water.

Then it was taken from the homophonic word "Xu Nuo" in the Yin Jiao Promise

Celebrities sang praises

Du Mu, the governor of Huangzhou in the Tang Dynasty, passed by Macheng,

Leave "Ask where the restaurant is, the shepherd boy points to Xinghua Village";

Song Dynasty poet Su Dongpo visited Muzi Store,

Song: "I will definitely meet the begonias for thousands of miles, and the rice wine of Dongshan will be drunk for thousands of miles." "Home";

Li Shizhen, a medical scientist in Huanggang in the Ming Dynasty,

"Compendium of Materia Medica" listed Muzidian old rice wine as the first medicinal wine,

"The alcohol of all wines is different. "Only rice wine is used for medicinal purposes"

Li Zhi, a thinker in the Ming Dynasty, praised Muzidian rice wine

It gathers the aura of Guifeng and absorbs the essence of Ba water.

Inherit the nectar from heaven and learn from Du Kang’s craftsmanship”

Mei Zhihuan, a literary and military genius in the Ming Dynasty, once praised Muzidian old rice wine

“The aroma of the wine floats thousands of miles away” , Higashiyama Huhuchun".

Related honors

Won the title of "China Geographical Indication Protected Product" in 2011

Won the title of "Intangible Culture of Hubei Province" in 2012 "Heritage" title