Jiangsu Yanghe Winery Co., Ltd. (Sujiu Group) is located in Yanghe, an ancient town in northern Jiangsu, facing the Xuhuai Highway and backed by the Beijing-Hangzhou Canal, with smooth transportation and a prosperous wine industry.
Jiangsu Yanghe Winery Co., Ltd. (Sujiu Group) is located in Yanghe New District, Suqian City, Jiangsu Province, the famous wine town in China. The company has total assets of 19.367 billion yuan and more than 27,000 employees. Covering a total area of ??nearly 10 square kilometers, it has three major brewing production bases in Yanghe, Shuanggou and Laian and Sujiu Group Trading Co., Ltd. It is the only Chinese liquor industry that has two famous Chinese liquors, two Chinese time-honored brands and five A well-known trademark company in China, it is also one of the groups with the strongest technical strength, the largest production scale and the highest degree of modernization in the Chinese liquor industry. The company was officially listed on the Shenzhen Stock Exchange on November 6, 2009, becoming the first liquor industry in Jiangsu Province and the first domestic small and medium-sized board listed company in Suqian City. The stock code is 002304, referred to as "Yanghe Shares". On April 8, 2010, Suqian Guofeng Asset Management Co., Ltd. transferred its 40.59 shareholding in Jiangsu Shuanggou Liquor Co., Ltd. to Yanghe Distillery. As of March 20, 2011, all equity interests in Shuanggou Winery were transferred to Yanghe Winery. Yanghe and Shuanggou joined forces to form Sujiu Group.
According to contemporary writer Tian Maoquan, Yanghe Daqu was already famous in the Tang Dynasty, with a verifiable history of more than 400 years. It was well-known in the late Ming and early Qing dynasties. At that time, merchants from nine provinces set up guild halls here, and more than 70 merchants from inside and outside the province settled here to compete in brewing fine wines, which made Yanghe Town's brewing industry more prosperous. According to "Siyang County Chronicle", Zou Ji, a famous poet of the Ming Dynasty, wrote in "Ode to Baiyang River": "The spring water under Baiyang River is green, there are many tourists in Baiyang River, the spring breeze in February willow branches are new, but travelers are thousands of miles apart. , travelers come and go every year, and residents live at ease in the meander of the Yangtze River." During the Yongzheng period of the Qing Dynasty, Yanghe Daqu had been sold in the Jianghuai area and was very popular. It was known as "the first store in the Jianghuai area with the most fragrant wine in Fuquan and the best taste in the Jianghuai area" and was listed as a tribute to the Qing royal family. According to records, Emperor Qianlong of the Qing Dynasty built a palace in Suqian during his second tour to the south. He stayed there for seven days. After tasting Yanghe Daqu, he left a compliment saying "the wine is fragrant and mellow, and it is a really good wine". At the beginning of the 20th century, the production of Yanghe Daqu developed further.
In 2002, Zhang Yubai, the current chairman of Jiangsu Yanghe Winery Co., Ltd., forward-lookingly proposed the concept of "soft liquor". Subsequently, after nearly 8,000 consumer surveys and continuous craftsmanship In terms of innovation, Yanghe took the lead in promoting the upgrading of liquor quality, breaking through the tradition of liquor aroma classification, strengthening the softness of the liquor body, and innovatively launching the soft liquor.
The positioning of soft liquor is the first time that Yanghe has shown its true characteristics. It is a profound exploration and exploration of its core value of products that are full of historical accumulation and unique characteristics. Express. Facts have proved that soft liquor has epoch-making significance in the history of liquor. Its perfect debut makes Yanghe stand out among many competitors and become the leader of high-quality liquor in China. In 2008, Yanghe's soft liquor was included in the national standard. In 2012, as the representative works of soft liquor, Yanghe Mengzhilan and Mianrou Sujiu surpassed all others in terms of skills, and successively won the "Best Quality Award" of China Liquor, "China Liquor Body Design Award", and "China Liquor National Jury" Three awards including the "Sensory Quality Award" have set up a monument for the quality upgrading and replacement of Chinese liquor.
The excellent quality of Yanghe soft liquor is inseparable from the unique environment and long-standing craft inheritance of Suqian, known as the "Liquor Capital of China". Although many companies in the liquor industry are imitating the "softness" of Yanghe, as liquor analysis expert Jin Peizhang said: "Through chromatographic analysis, it was found that the proportion of the skeleton components of Yanghe soft liquor is more coordinated. This is the case for many wineries. It cannot be copied.
Yanghe’s unique brand image and broad and lofty brand appeal have been deeply rooted in the hearts of the people, creating a unique brand temperament and spirit. Because of its spiritual connotation, it is widely respected.
Yanghe has always been determined to innovate and actively create a distinctive brand culture.
Some brand experts analyzed that by focusing on creating "blue culture", Yanghe has given blue an elite culture, unparalleled noble temperament and passion from the brand. Color shapes the public’s “first perception” of a product, but under the blue appearance, you can not only see maturity, stability and professionalism, but also feel the lofty and broad artistic conception expressed by the Yanghe brand. A heart full of passion and vigor? ?"The broadest thing in the world is the sea, what is higher than the sea is the sky, and what is broader than the sky is the feelings of men."
What is even more exciting is that Yanghe continues to sublimate its brand culture, interpret the "Chinese Dream", and promote to the Chinese people a proactive and courageous spirit that integrates personal values ??and national rejuvenation. The "Chinese Dream" advocates Chinese people to establish correct values ??and unremittingly pursue the realization of their dreams. With a distinctive and unique brand culture, Yanghe, who pursues his dreams with a spirit of hard work and continuous progress, not only inspires forge ahead in the same industry and other industries, but also infects every consumer who is familiar with him, making him a contemporary Chinese brand. The lofty status of a spiritual brand of man.
" In recent years, Yanghe has made every effort to create a classic "soft" liquor - Yanghe Blue Classic. Since its launch, sales have grown rapidly, and the "blue storm" has become more fierce. "Colorful Charm" has conquered more and more liquor consumers and has become a successful marketing example that has attracted much attention in the fiercely competitive liquor market. In 2007, the sales of a single brand of Yanghe Blue Classic exceeded 1.4 billion yuan. Some media believe that The rise of the "Blue Classic" brand has created a sales miracle for a single brand in the liquor industry, and is the epitome of the revival of the Jiangsu liquor industry. Blue Classic is used as the banquet wine, and Blue Classic is rated as the "most popular brand among consumers". With the improvement and follow-up of Yanghe's brand strategy, as well as the development of Yanghe's large-scale investment strategy and nationalization strategy. With implementation and advancement, "Blue Charm" will surely conquer more consumers, and Blue Classic will surely achieve greater success and promote Yanghe to achieve greater and faster development.