1. The packaging is different. Feitian Moutai was originally intended for export. In order to highlight the quality of the national liquor, Moutai Distillery also paid more attention to Feitian. The bottles, packaging, and anti-counterfeiting aspects are better than Five Star, making it appear more upscale.
2. The prices are different. For every bottle of Feitian Moutai produced, a certain trademark fee must be paid to the Guizhou Grain and Oils Import and Export Company, but Five Star Moutai does not have this fee. Feitian comes with 2 small wine glasses, Five Star does not. So Feitian Moutai is a little more expensive than Five-Star Moutai.
3. The trademarks are different. On May 1, 1954, Moutai Distillery successfully registered the "Jinlun" trademark, which is the trademark with wheat ears surrounding five stars. This trademark is the predecessor of Five-Star Moutai. Feitian Moutai uses the flying fairy from Dunhuang murals as its trademark.
4. Different consumer groups. Five-star Moutai does not sell overseas but only sells domestically, while Feitian Moutai can be exported and sold to other countries.
Five-star Moutai:
Feitian Moutai:
Extended information:
In 1953, Moutai began to be sold abroad, and the trademark pattern also It is composed of golden wheat ears and red five stars.
In order to facilitate export sales, with the approval of the former Ministry of Light Industry, the export trademark of Moutai was changed to the "Feitian" brand in 1958, implying that Moutai is the messenger of diplomatic friendship, and it has been used to this day.
The reason why Moutai liquor sold on the market also has two trademarks, "Five Star" and "Feitian", in addition to considering the habits and psychology of consumers, is also because the Moutai distillery originally borrowed The image of "Feitian" still needs to pay a certain fee, but the "five-star" trademark does not have this problem.
Reference material: Baidu Encyclopedia-Five Star Moutai liquor
Reference material: Baidu Encyclopedia-Feitian Moutai liquor