Dark brown, gold, etc.

As early as ten years ago, Xijiu was trying to abandon traditional solid concepts, trying to replace the general meanings of red, yellow, gold and other colors with the profound charm of black and gray. This is the original version The Xi Wine Cellar 1988. The new Xijiu Cellar 1988 (2020) is made of high-grade black, and the outer box surface adopts special snowflake technology, which realizes the transformation from rough plaid to textured stripes, giving the outer packaging the characteristics of highlighting the surface texture and translucent color.

First of all, Xijiu Cellar 1988 adopts a combination of modern and traditional methods. The bottle shape is inspired by the Chinese drum. As a carrier of the positive and high-spirited national spirit, the spirit of unity and progress, it shows the heroism and confidence of national rejuvenation. . As for the color, dark brown and gold are used, which is both mysterious and very simple. The simple and bright bottle body has the round Xijiu trademark printed on it. The word "Xijiu" is written in seal script, which is consistent with the wine. The bottle flavor is very harmonious. Secondly, the protrusions on both sides of the wine bottle are also meaningful. In terms of cultural connotation, they are like a person's face. Without these ears, some parts will look relatively empty. After adding the wine, it will appear slightly thicker and seem to have a thicker face. Looking at the sky a little drunkenly.