At the end of 2006, the production of large-scale chicken cigarettes stopped, which became a permanent pain in smokers' hearts. Who told me I have a soft spot for big chickens? I accidentally learned that General Auspicious was a modified product of a rich and powerful chicken, so I bought a package of fine products, which really had the shadow of a rich and powerful chicken. This general has been carefully adjusted in the traditional design style of "General", which is more concise and lively. There is the word "prosperity" in the upper right corner, and the combination of red and gold expresses the good wishes of wealth and auspiciousness. In the printing process, the laser effect of laser transfer is used. At present, this technology plays an anti-counterfeiting role and makes the whole package look more gorgeous, rich and high-grade. Tipping paper's design, in color, uses a combination of lighter yellow and red bronzing, which is cleaner and brighter than other brands and echoes the style of cigarette labels.
A person from Shandong China Tobacco Industry Company told the reporter that Daji has gone through 64 years of ups and downs before it came to this day. It is indeed a pity to withdraw from the market, and the company is also very reluctant.
However, according to the national control policy, there are only more than 2 million boxes of cigarettes in our province every year. In order to protect and expand "big brands", brands with low sales volume can only gradually reduce their output and eventually withdraw from the market.
Because "Daji" is only a regional brand and belongs to low-grade cigarettes, the sales area is only around Jinan and the western part of our province, and the annual sales volume is only 400,000 cases, that is, 6.5438+0.5 million cases, which is really too little compared with brands such as "Hadmen" ranked fifth in the country.
According to the policy, only one brand of cigarettes can be kept in one place. In Jinan, the well-known "General" series of cigarettes have entered the national market. Brand awareness and sales far exceed "Daji" and can only be abandoned.
It is understood that Shandong China Tobacco Industry Company has integrated the special alcohol general and auspicious general according to the production technology of "Daji" cigarettes. These two kinds of cigarettes have basically the same taste as "Daji", and consumers who like "Daji" cigarettes can find their old feelings in these two kinds of cigarettes. However, Shandong China Tobacco Industrial Company still retains the trademark of "Daji". As for whether production will resume after policy changes in the future, it is hard to say now.
National cigarettes should also be "shuffled"
"The national cigarette market is being integrated." A related person from Shandong China Tobacco Industry Company said that as a major province of cigarette production and consumption, the cigarette market in our province is more integrated. Like Daji, the famous cigarette brands in our province, such as Green Peony, Qingzhou, Hongxibao and Confucius, have gradually withdrawn from the market because of national policies.
The source said that this adjustment is only a "prelude". According to the national plan, the national cigarette industry will be adjusted in the future. After all the adjustments are completed, only a dozen brands will be retained in the whole country, and these five brands in our province may not all be retained. At this time, we can only choose them according to market share.