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What brand development strategy does Jiangsu Zhongyan always adhere to?
Always adhere to the overall development strategy of big market, big enterprise and big brand.

Under the correct leadership of the State Tobacco Monopoly Bureau and Jiangsu Zhongyan Industrial Company, Xuzhou Cigarette Factory of Jiangsu Zhongyan Industrial Company has always followed the overall development strategy of "big market, big enterprise and big brand" and the enterprise development concept of "leading is priceless".

Firmly establish the mainstream enterprise values of "atmosphere, calmness, wisdom and innovation" and the enterprise development policy of "regardless of the cost, independent innovation, key leap and supporting development", conscientiously implement the strategic goal of "becoming one of the top ten enterprises in China" put forward by provincial companies, carefully build big brands, make every effort to expand the big market, continuously realize technological and management innovation, and maintain rapid development momentum for many years.

product brand

The company's leading products "Su Yan" and "Nanjing" have been recognized as "China well-known trademarks", which not only sell well in the whole country, but also successfully enter the international market and are exported to Canada, Singapore, the Philippines, Belgium, Thailand, Australia and other countries, as well as China, Hong Kong and China, Macao. "Su Yan", "Nanjing", "Yipin Mei" and "Redwood Tree" entered the list of the top 100 brands of cigarettes in China.