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Protection of trademark registration and use
Legal objectivity:

A registered trademark is a legal term, which refers to a trademark approved and registered by the relevant government departments. A registered trademark enjoys the exclusive right to use a brand name and brand logo, which are protected by law and cannot be imitated by any other enterprise. Protected by law, trademark registrants enjoy the exclusive right to use their trademarks. A registered trademark refers to a brand or a part of a brand that has obtained the exclusive right and is protected by law. A registered trademark is a sign that identifies a commodity or service or a specific individual or enterprise related to it. What kinds of trademarks can be registered? Almost anything can be registered as a trademark. Trademarks can be words, letters and numbers, or a combination of them. A trademark can be composed of graphics, colors, symbols, three-dimensional marks (such as the shape and packaging of goods), audio marks (such as music or sound), or fragrance or distinctive colors. In addition to indicating the commercial source of goods or services, there are other kinds of trademarks. Collective trademarks are owned by an association, and members of the association use collective trademarks to indicate that they meet certain quality standards and other requirements determined by the association. Representative of these associations are the Association of Accountants, the Association of Engineers or the Association of Architects. A certification trademark is a trademark used to prove that it meets certain prescribed standards, but it is not limited to being used by any member only. Anyone can obtain a certification trademark as long as they submit the certificate that the relevant products meet certain specified standards. For example, the British trademark "Stilton" used for cheese is a certification trademark. Information required for registering a trademark 1. To apply for registration in the name of an enterprise, a copy of the business license shall be provided and the official seal shall be affixed to the copy of the business license; 2. To apply for registration in a personal name, one copy of personal ID card and one copy of business license of individual industrial and commercial households shall be provided, and the copy of business license of individual industrial and commercial households shall be stamped with official seal; 3. Provide trademark words or patterns, and if color protection is needed, color patterns are also needed; 4. The items of goods/services to be registered can be filled in according to the goods or services operated by the applicant, with reference to the ninth edition of the International Classification of Goods and Services for Trademark Registration (Nice Classification) and the Classification Table of Similar Goods and Services revised by the Trademark Office according to the above international classification table; 5. Provide a power of attorney for trademark agency with official seal or signature, which can be downloaded from this website; In particular, the address in the Power of Attorney for Trademark should be exactly the same as the registered address in the business license. How to register a trademark? First of all, an application for trademark registration must be submitted to the appropriate trademark office of a country or region. The application must contain a clear pattern of the logo applied for registration, including any color, shape or three-dimensional features. The application must also list the goods or services that use the mark. The mark must meet certain conditions before it can be protected as a trademark or other type of mark. The logo must have distinctive features, so that consumers can distinguish it as a symbol to identify a specific product and distinguish it from other trademarks to identify other products. The sign shall not mislead or deceive consumers, nor violate public order or public morality. Finally, the trademark right applied for shall not be the same as or similar to the trademark right already granted to another trademark registrant. This can be determined through the search and review by the National Bureau, or through the objection raised by the third party who claims similar or identical rights. Legal subjectivity:

The trademark in the registration application cannot be used. The exclusive right of a trademark is calculated from the date when the trademark office approves the registration. At the time of application, the trademark is not exclusive, so anyone and unit can use the trademark at this stage.