Legal analysis: Yes, if the trademark transfer is a major matter of the company, the board of directors needs to attend a general meeting of shareholders and the shareholders can vote for approval before the transfer can be carried out; if the trademark does not involve major matters of the company, Shareholders' consent is not required.

Legal basis: Article 104 of the "Company Law of the People's Republic of China". This Law and the company's articles of association stipulate that matters such as the company's transfer or transfer of major assets or the provision of external guarantees must be approved by the shareholders' meeting. After making a resolution, the board of directors shall promptly convene a general meeting of shareholders, which shall vote on the above matters.