1. The requirements for applying for a brand are as follows:

(1) A trademark applied for registration must have legal elements, that is, words, graphics or their combination, otherwise it cannot be used as a trademark;

(2) The characters, figures or their combinations used in trademarks should have distinctive features and be easy to identify;

(3) A trademark applying for registration shall not use words or graphics that are prohibited by law;

(4) The trademark applied for registration shall not be the same as or similar to the registered trademark that has been revoked or cancelled for less than one year;

(5) The trademark applied for registration shall not be the same as or similar to the trademark registered or preliminarily approved by others on the same or similar goods or services.

2. Legal basis: Article 9 of the Trademark Law of the People's Republic of China

A trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

a trademark registrant has the right to indicate a "registered trademark" or a registration mark.

II. What are the materials needed for trademark registration?

The materials needed for trademark registration are as follows:

1. The company needs to apply, the company license, the application form, and the power of attorney for entrusting an agency;

2. Personal application needs, ID card, self-employed license, application, and power of attorney for entrusting an agency.